Do You Repeat Yourself On Social Media?

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At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday.

The conversation turned around the topic of repeat posting on social media platforms such asTwitterGoogle+ and Facebook.

Do we approach each platform differently? How much is too much?


The topic come to me last week while browsing my Twitter stream while watching The Voice.

I was surprised at the number of identical tweets I saw.

There’s a difference between reshared, retweeted posts and repeat posts.

Repeats are the same posts shared by the same person within a short time frame.

Revising and repurposing older posts on the other hand, can be seen as a publishing a new updated edition.

Recycling is a good thing.

We agreed that Twitter was the most common platform for this type of strategy. We also agreed that it needed to be done with discretion.

Guy Kawasaki is the champion of repeat posting on Twitter.

“I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. This is the same reason that ESPN and CNN repeat the same news stories (without updates, simply identical reports) throughout the day. I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic.

If I tweeted stories only once, I would lose 75% of the traffic that I could get…Tweets linking to the posts at Holy Kaw are repeated four times, eight hours apart.”

Guy has over a million followers on Twitter. 

But What about other Social Media?

I was surprised to learn that Guy also does this on Google+.

Although I have him in my circles, I haven’t noticed any, but then he posts on such a wide range of subjects that I may just have skipped by them.

Guy has over 5 million followers on Google+.

Here’s his Google+ post where he reports on his repeat posting test. (This is an embedded post,click the read more for full story)

“It’s not how often you post. It’s what you post.” - Guy Kawasaki

Towards the end of the video, our good friend Sherry mentioned a pet peeve of hers – reposting outdated articles.

At fault is a WordPress Plugin called: Tweet Old Post. The plugin tweets out randomly selects posts from your archives on a schedule that you set.

There are many other options also available including time frame, excluded posts and categories.

Problems arise when people don’t take the time to review their old post before including them in the schedule.

As with any automation app, it can be misused if not managed.


In Sherry’s example, posts are sent out that are maybe two or three years old and are no longer relevant.

It’s an inconvenience for the reader and a serious branding issue for the authors; putting into question their credibility.


Watch the Hangout here:


 Do you repeat your posts?


If you’d like to join our Google+ Tips & Topics Community, subscribe to my weekly newsletter above and I’ll send you an invitation. Check out our weekly Google+ Tips & Topics Lunch Hangout every Tuesday at 12:15 pm ET.

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The post Do You Repeat Yourself On Social Media? appeared first on NewRayCom.

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Ray Hiltz
Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts. He's a believer in the power of collaborative communication and "humanized" digital networking. Ray writes about social media, social business and Google Plus on his blog: His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and freelancers. Ray is a popular speaker on Social Media, Social Business and Google+.
Ray Hiltz


Social Strategist. Tweet recipe; mix generous portions social media & Google Plus into marketing batter. Cover w/ personal observations & bake. Share when done.
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  1. Just because I follow Guy Kawasaki doesn't mean I want to read his posts. Surely that's accepted standard practice, now that most people are following many more twitter accounts than they can possibly read. Repeating tweets is unfairly trying to catch out those who had successfully avoided his tweets the first time around.
    Over-following, under-reading, and multiple tweeting are inevitable symptoms of a social media culture which has yet to find a logical level. I may follow people for several reasons, which don't include reading their drivel (tactical, follow backs, flattery etc), and everyone else uses SM in their own way. It's very nature invites cynical usage, so We shouldn't complain.

  2. Pinterest has an interesting treatment of duplicate posts (pins)- The mobile app pops a warning 'oops- looks like you've already pinned this before'. It doesn't prevent me from re-pinning if I choose, but I appreciate the heads up. @stephenodonn I tend to graze through my twitter feed rather than using the feeds I follow as a resource for future needs, so duplicate tweets definitely helps me find stuff I'd likely miss otherwise.

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