At the risk of sounding like I’m repeating myself, we had another great Google+ Tips & Topics Lunch Hangout On Air on Tuesday.
Do we approach each platform differently? How much is too much?
The topic come to me last week while browsing my Twitter stream while watching The Voice.
I was surprised at the number of identical tweets I saw.
There’s a difference between reshared, retweeted posts and repeat posts.
Repeats are the same posts shared by the same person within a short time frame.
Revising and repurposing older posts on the other hand, can be seen as a publishing a new updated edition.
Recycling is a good thing.
We agreed that Twitter was the most common platform for this type of strategy. We also agreed that it needed to be done with discretion.
“I repeat my tweets because I don’t assume that all my followers are reading me 24 x 7 x 365. This is the same reason that ESPN and CNN repeat the same news stories (without updates, simply identical reports) throughout the day. I’ve examined the click-through patterns on repeat tweets, and each one gets about the same amount of traffic.
If I tweeted stories only once, I would lose 75% of the traffic that I could get…Tweets linking to the posts at Holy Kaw are repeated four times, eight hours apart.”
Guy has over a million followers on Twitter.
But What about other Social Media?
I was surprised to learn that Guy also does this on Google+.
Although I have him in my circles, I haven’t noticed any, but then he posts on such a wide range of subjects that I may just have skipped by them.
Guy has over 5 million followers on Google+.
Here’s his Google+ post where he reports on his repeat posting test. (This is an embedded post,click the read more for full story)
“It’s not how often you post. It’s what you post.” - Guy Kawasaki
Towards the end of the video, our good friend Sherry mentioned a pet peeve of hers – reposting outdated articles.
There are many other options also available including time frame, excluded posts and categories.
Problems arise when people don’t take the time to review their old post before including them in the schedule.
As with any automation app, it can be misused if not managed.
In Sherry’s example, posts are sent out that are maybe two or three years old and are no longer relevant.
It’s an inconvenience for the reader and a serious branding issue for the authors; putting into question their credibility.
Watch the Hangout here:
Do you repeat your posts?
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