Many of us have been following along, reading the rash of articles being published and shared, all dealing with how to best “do” social. One of these articles, an op-ed piece on Mashable, got a lot of shares across the social media sphere this morning. The author compares the unknown, hopefully waiting in the wings, good guy to Jerry Maguire, which is a nice comparison, but it leads to the impression that there isn’t a force already mobilized to “take back” and save social business. Steamfeed, in fact, is a bastion of strength and ideas for social “done right”, as the bulk of the posts focus and target the very topics that seem to bring out the social naysayers.
My own November theme was “Walk the Talk” and within that theme I posted about and hosted discussion on the variety of ways some “big names” and “popular experts” were being less than socially correct with some of their behaviors and actions. These topics and discussions ranged from Terms of Service violations to buying and trading likes. I thought it fitting to share some of the most “talked about” topics here.
They’ll Never Notice | Those Rules Don’t Apply to Me: Though I probably shouldn’t be, I am still shocked to see how many social solutions “names”, be they big or small, feel that there’s nothing wrong with blatantly ignoring Terms of Service (ToS), especially on Facebook. Contact information in their cover images, no big deal…it’s not like Facebook is really searching it out, so who cares? Right? Wrong. Those pages lost my like. Did that impact them much? Probably not. But I share A LOT of information, from a variety of sources, and those pages shall no more share in my sharing proclivity.
And some of the ways these folks try to get around the rules? Priceless. I can’t tell you how many times I’ve seen a company owner post a side view of their car, complete with door panel graphics so they can get that phone number front and center. Nice try, still in violation. And how is that a cover image that represents your business in the best light? And, please, don’t get me started on the QR codes in cover photos. I’m not pulling out my phone to scan my computer screen, SERIOUSLY. Plus, yeah… kind of contact info and a call to action all rolled into one.
I’m A Little Guy So It Won’t Hurt Anyone: Back to Facebook and TOS, sorry, but a wide variety of infractions take place on the biggie platform. This time we’re talking contests and giveaways. Although it has been blogged and shared and promoted and shared and broadcast and shared time and time again, folks just can’t seem to grasp that they can’t run a contest directly on their page. But, it’s a random drawing, so that’s okay, right? Wrong. That’s a giveaway which falls under the same ToS rules and regulations.
Follower Fixation | Failure to Follow: How often do we see big name experts with tens of thousands of followers who only follow a minuscule 2-300? I see it all the time. What do I “see” when I see this? I see someone who doesn’t see much value in keeping abreast of the thoughts of others. I see someone who is interested in broadcasting their own content and ideas rather than sharing the best content and ideas with their followers. I see someone engaged in a one-way broadcast rather than taking part in a conversation, someone interested in shouting rather than listening.
Love for Sale: Also known as Back Scratch Fever. Likes, follows and the act of circling aren’t commodities to trade like baseball cards or beanie babies. I can’t tell you how many times a day I see something resembling this statement showing up on walls or in private messages:
I have liked your page as myself and as my page, and I would really appreciate it if you would return the favor.
Yeah, ummmmmmm, your business and, thus, your page is ALL about parakeet grooming in Redwood City, CA. I have three cats and I live in Tucker, GA. Where’s the draw, the value, the impetus for me to like your page? And if I was even slightly intrigued, that message, which is basically begging, would quickly change my mind.
The One Way Highway: Also known as Me Me Me Me Me! This behavior shows up on every platform, so there’s really no hiding from it. It showcases itself in a variety of ways, including:
- Blast Posting | Feed Takeovers | Digital Diarrhea – you know, 15 tweets within 15 seconds, etc.
- Inspirational Quotes with no “introduction” or follow up from the poster as to why they find them important. So, why should I?
- Caption this photos trying to take advantage of the extra engagement that photos are prone to get, except the photo is lame and has nothing to do, whatsoever, with your business or your audience.
- Fill in the blanks of the same type in order to get the most “reach”.
My little list barely skims the surface. So come on, help me “fill in the blanks” a bit. What gets your goat when it comes to the “names” that seem more intent on remaining a name than in actually working within the proper social circles. Everyone loves an opportunity to clear the air and even get a little rant on, so have at it!
In closing, I removed the “Like” from a lot of Facebook pages, unfollowed a lot of Twitter accounts and even disconnected from a handful of Linkedin accounts. Did my own numbers plunge? Nope. On the contrary, they rose! People like seeing someone take a stand, even a small one. If we each take these small stands, we will “save” social. We all walk the talk, every day…it’s going to get us to a valuable and viable destination.