How You Can Work Smarter on These 6 Social Media Platforms


With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos?

We’re taught that more is better. And doing less is… less than stellar. 

But what if you stopped “to-doing”… and started “tada-ing”?

This requires creating magic: by slowing down. In other words, the opposite of everything you think you “need” to do.

This article will guide you how to:

  • Work smarter on social platforms. This often means doing less work.
  • “Tada” with intention
  • Publish quality (not quantity) content
  • Use the slow and steady approach to running a business
  • Abandon your Facebook business page (yes, you read that right)

Here are some tips for how you can smartly do less:

1. Instagram 

Instagram is the least promotional of all social media platforms. So, if you’re promoting your latest blog post, or if you’re featuring links to anything that comes across remotely promotional, you may want to rethink your approach. The thing is, links don’t work on Instagram (hate to break it to you). And your Instagram followers will most likely not want to do the extra work of copying and pasting a link to get to whatever it is you’re promoting.  

Think of Instagram like a beautiful, quiet art museum with only the most highly curated pieces of art. If you’re directly promoting your product or service on this platform, that’s just like seeing a homeless man asking for change while you’re appreciating the Mona Lisa (ok, maybe that’s a bit dramatic… but you get my drift).

Instagram tends to work best when you filter your photos through themes that aren’t necessarily directly related to your work. If you want to advertise or promote, stick to Facebook advertising. That’s where it’s most welcomed… or at least, expected. 

For example, if your business is about inner-peace, try to avoid publishing your thoughts on the latest fight scene from Game of Thrones. Yeah, some people may get that you’re a complex creative who thrives off of the many dichotomies of life. But showcasing simplicity is what wins with any game. Thrones or not.

2. YouTube

Don’t even think about posting that video. You may think that the feedback from your mic gives your otherwise awesome video “character.” But the only thing it gives your listeners is… a headache.

Only post high quality videos on your YouTube channel. If the audio is garbled, or the footage is shaky, simply delete. And then go grab a mojito. You’ll make up for it in your next video.

Just because you can publish something, doesn’t mean you should. 

Your next video should be so awesome that your subscribers will want to watch the entire thing – even if it’s 5 minutes long. This signals to YouTube (and the almighty Google) that your videos have high retention, which is an indication of engagement. 

Engagement is an indication of quality. And quality is… the “oh my gawd, you’re killing it” god of content. 

3. Your website

Consider repurposing the content on your website instead of creating from scratch. Look back through your archives for posts that already generated tons of page views. It can even have been published two summers ago. 

Rename the article, remove what is no longer relevant, and add in a new recent story angle… and ta da! You have a new blog post for your website.

When you focus on quality writing, your unique perspective, and telling a story, then you can feel more at ease.

4. Facebook

There are a lot of good reasons to stay with your Facebook business page. But if you don’t want to pay to play, you may be better off abandoning the platform altogether – especially if you continue to pay for likes, but not get paying clients. 

Here’s the thing: if you’re like most business pages on Facebook, you’re probably not getting the reach that you once had. If this is you, and you’d prefer to not stretch out the sad, steady decline, here are a few guidelines to slowing down your page:

  • Stop pushing out content on your business page. If your page is linked with any other apps, unlink them to stop generating awareness. You don’t want attention for a page that you’re not constantly checking.
  • Stop any paid ads. If you’re not seeing the revenue come back with paying clients, then it’s silly to keep going.
  • Find a new way to make up for your Facebook promotions. Platforms like Pinterest can generate a lot of authentic interest, minus the noisy, “advertising” feel.

5. Pinterest

Pinterest is an excellent driver of traffic and revenue when used right. It can even drive more traffic than Facebook. But it tends to be the slow and steady route vs. Facebook’s instant gratification. 

Create a few boards, and pin away. Make sure to add meta-tags to each pin, and set up Pinterest analytics. This will give you a better understanding of what’s working. So you can pin with confidence, knowing you’re getting results. 

6. A short film on the future of humanity

What does a short film have to do with… slowing down? Well, you’re not creating when you’re consuming. And if you’re going to slow down by consuming one thing today, make it this short film with Russell Brand.

He discusses the importance of intention over attention. This concept is connected to slowing down. It’s not about always getting the most amount of “attention” to your brand, or “to do-ing” your brand to death. But rather, it’s more about the “ta-da-ing” of intention by practicing a more mindful approach.

Start by slowing down these six platforms, so you can more smartly spend your time. You may find that you’ll get access to an infinite, creative force that guides you along.

photo credit: courosa via photopin cc

Jessica Ann
Jessica is the CEO and Creative Director at Jessica Ann Media a boutique digital agency that humanizes businesses with creative copy and smart social media strategy. She champions the creative spirits of entrepreneurs and brands who want to find more freedom in their business through profitable, targeted traffic. She enjoys traveling, reading, running, yoga, and learning new things. She has a Masters in Communications from Johns Hopkins University and is a contributor to The Huffington Post.

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