It’s understood that social media is virtually mandatory for businesses, but what about for the leaders of those businesses? The rules of engagement for CEOs focus on adapting natural talents with an eye toward making an online impact. When you utilize the specific strengths of both the person and position of CEO, you’ll be able to make a splash in the sea of social media without dedicating all your time and effort to maintaining profiles.
Work With What You’ve Got
CEOs reach the heights they do because they know their strengths. This same self-awareness translates well into the realm of social media, where heads of businesses capitalize on their talents to focus their social efforts. If you express yourself best in words, keep up with a blog or Facebook page. If you’re more video-oriented, take to YouTube. Twitter provides a forum for the succinct. Your social media marketers are responsible for covering all the platforms, so you can focus on the areas you enjoy and where you’re most skilled.
Build a Reputation for Consistency
The key to success in social media is to constantly produce new content for your followers. This doesn’t mean that you have to post something every hour, or even more than once a day. However, once you do choose a time and frequency to post, it is imperative to follow that schedule. Social media experts recommend that if you are only posting once a day, it should be around noon, as most people are heading out to lunch. This is when your target audience is most likely to see and respond to the post. Look to online tools, such as Hootsuite, to help manage your posts without taking time out of each day.
Get People Involved
The point of social media is to engage other people in conversations, so what you post and share has to be compelling. Pertinent information is always worth sharing, especially when it concerns industry news or developments. Personal updates are generally acceptable, as it “humanizes” a business. Your followers have found you on their favorite social media sites because they want to connect. With this in mind, end each post with a question –even if it’s as simple as “What do you think?” This encourages your audience to comment on, like, and share your post instead of just glazing over it.
Take the Initiative
Social media provides more opportunities than ever before for dissatisfied customers to complain and for satisfied customers to give praise. Unfortunately, people are more likely to take to the Internet for negative reasons than positive. Having the CEO step in and respond to concerns or other feedback demonstrates a level of involvement that’s often lacking in bigger companies.
In addition to resolving issues, social media provides an opportunity to build customer loyalty. Hold contests related to your industry, where the winner gets free products or services. Ask for customer feedback on new products or services, and then respond to show that you’re listening. Find competitors’ profiles and see how they are engaging their customers, then go above and beyond.
Social media shouldn’t be a stressor for CEOs. It’s all about connecting to your customers or clients on a personal level. Embrace it and you’ll find the experience enjoyable and rewarding.
*This is a guest article by Megan Totka*