We asked some of the SteamFeed authors to answer the following question: If you could give one or two pieces of advice to a small business owner who just signed up for their first social media account today, what would it be?
Here’s what they answered:
Carrie Keenan (@carrieatthill):
1. Learn a bit about the “rules and norms” of the social channel you are joining. (No hashtags or #FF on Facebook etc). Once you have an idea – jump in!
2. Take the time to grow & nurture relationships with people. Don’t use social media as a billboard, it is about the people. Find and build your community.
Begin as you hope to continue. It’s easy to go gangbusters as you’re starting out, but it can be hard to maintain the momentum. Social marketing is a marathon, not a sprint. Pacing yourself is key to success, as it’s easy to get burnt out. Successful social presence and sharing requires research, reading and response. Only have time to research and read the content that will become one or two good posts per day, as well as carve out the time to respond to any questions or comments those posts might create? That’s fine, as long as you can maintain that going forward.
“Engage but don’t overdo it! Be genuine!”
1. Figure out what your goals are. Nothing is worse than being on social media without a goal.
2. Make time to engage with your audience. Audience is not just your customers through the door, but also those whom talk to you online! You can miss valuable opportunities by not speaking to your online audience.
1. Many people hop onto social media and feel like, “Okay, now, what do I do with this digital thing?” If you boil it down, social media is just the opportunity to put “old time” business and customer service tactics back into place via modern technology. We’re no longer just websites online. You can put a face to your brand, and offer more personal attention than we have been used to doing for a number of years. We can just reach more people with the power of the social platforms and the way they work.
REMEMBER: It’s not about you — It’s about them. If you want people to react to your social media efforts, find a way to put your fans and followers in the spotlight; find a way to feature your customer. If all of your messaging is broadcasting sales & marketing about your brand, those you are trying to attract will tune you out.
2. Resist the temptation to click those buttons and connect your Facebook and Twitter. While you’ll think you would be saving time by posting to both at the same time, each network is different. Facebook users don’t typically take to “Twitter-ese.” And Twitter users don’t typically click on Facebook links in their tweet stream. Find other ways of creating efficiency and appreciate each network for it’s unique ability to forward your brand.
- Customer Service
- Relationship Building
- Build Awareness
Once they create a plan; set goals, track growth and activity. Analyze the results and re-set goals and adjust the strategy. Be flexible, have fun and engage with the most wonderful vehicle created for company and customer interaction.
1. Make sure that your profile is 100 percent complete. Update your descriptions/bio, add links to your website, update your profile pictures, etc. Make sure that your audience knows exactly who you are, and what you do. This will make it a lot easier for your fans to engage with you.
2. Protect your brand identity throughout all platforms. Reserve your brand name on different social networks (even if you’re not necessarily using it). Use a tool like KnowEm to quickly check if your brand name is available on all of the popular networks.
What advice would you give to a small business owner that is just getting started in social media? Please leave a comment below!