As the founder of a startup, you likely wear many hats and sleep few hours. It’s a life that’s not for the faint of heart, but if you’ve chosen it (or it’s chosen you), you get done what needs to get done.
What about your marketing? Are you so busy being awesome that you’re missing opportunities to show prospective customers, partners and fans just what makes you so awesome?
Blogging helps you gain trust with your audience by sharing free, helpful information. Even better, it also reveals some of the personality, insight, knowledge and experience that’s makes you and your startup who you are. In this post I’ll reveal:
- How to make the best use of your limited time for blogging
- Low cost and free resources to help you blog
- How to free the “trapped content” you already have
- And more!
Here are my five best tricks for getting your blogging done when time is tight:
- Piggyback on another post – Blog your response to someone else’s post, or browse your own archived posts for something you want to build on or update. To genuinely capture your reaction, talk it out instead of writing (see the next tip).
- Dictate your brilliance – Use the free Dragon Dictation app or another tool to convert your ideas into text without typing. If you use other digital recording methods, a company like Scribie can transcribe for you.
- Batch your blogging – When inspiration comes, don’t stop with one post. Work as far into the future as you can, scheduling out the posts at regular intervals to cover you when you’re too busy to breathe.
- Mine your email Sent folder – Your responses to questions from customers and prospective customers, staff and vendors are full of great material to copy and paste over to your blog. My business coach Charlie Gilkey calls this “trapped content.” Why keep it private when you can make it public and help more people?
- Share the work – Who else on your team has ideas, experiences or information that would interest your prospective customers? Or write the post yourself, but then let someone else handle the persnickety details of publishing and promotion. You could also outsource the entire process to a ghost blogger who can turn your collective knowledge into valuable marketing messages that will attract new customers.
What do you think? Can you make room in your busy startup schedule to build better customer relationships by blogging?