Growth Talks #01: How to Measure Content ROI? With Roy Povarchik

Roy Povarchik - growth talks by Yael Kochman

Growth hacking has become one of the biggest buzz trends in the marketing world. Up until a few months ago, I hadn’t fully grasped what growth hacking meant – and once I did I realized that had been doing it myself all along! To become a great growth hacker, the best thing you can do is learn from case studies and experience of others and apply the concepts to your own … [Read more...]

How to Get Your Blog Post on the First Page of Google

Andy first page of Google

The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend. But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks than the gazillions of pages that follow. If you’re a … [Read more...]

Boost Your Marketing in 2015 With Hootsuite

FireShot Screen Capture #025 - 'Tweets with replies by B Squared Media (@B2MediaLLC) I Twitter' - twitter_com_B2MediaLLC_with_replies

Thinking of boosting your 2015 social media marketing with Hootsuite? This is the perfect time of year to go from a free user to a Pro Account, and ramp up your brand on social media. To help you decide whether to purchase the Pro account, check out some of the benefits of adding Hootsuite to your arsenal. In this article you will find: Social Marketing Uses In The … [Read more...]

3 Ways To Generate Leads For Your Time-Starved Business

Software Advice

When you’re a small business owner, one thing is for certain: your brand must generate leads in order to survive. The more leads, the more potential clients. You know they’re out there, and you know they need your products or solutions. They know they need your products or solutions as well. The problem? They (your leads) have yet to find you and your business…and … [Read more...]

Gen Z: It’s Too Damned Early to Start Stereotyping


One thing that I've learned as I work with our Millennial Think Tank is that, more often than not, sweeping generalizations about 80 million people fall flat. The reality is that Boomers, Gen Xers and even Millennials have a lot in common that is never spoken about. What is most true is that NO generation is a monolith... and some of the lengths we go to to label and quantify … [Read more...]