A lot of people think that if you write it, customers will come. A lot of marketers sell this idea of content being a brand saver to their clients and colleagues with little clue of the realities. It’s these folks who give marketers a bad name but also make it easier to show the difference […]
A few weeks ago, my friend Mark Schaefer wrote a blog post about a problem that is all too common in marketing and communications: content theft Like Mark, I’ve had my content stolen, too. (Actually, most of the people I know who actively blog have experienced it.) It happens so often, I’d be willing to […]
When you think of how you create anything, there is a cyclical nature to the entire process. Creativity has been studied for years by the academicians and scientists attempting to master innovation, the world’s most creative companies, the people with the brightest idea, and all the other elements that go into being creative. Think of […]
Lately I can’t seem to get away from the subject of internal communications planning. Last month, Dianne Parrish posted a comment noting it as an important element in an integrated marketing plan, and just recently the light bulb went on that I actually have to create one! I’m working on my capstone project for West […]
The holidays are coming up and you know what that means… More Sucka MCs will jumping at the chance to give you fluff advice on internet marketing. You remember those fakeperts from my previous article that just regurgitate what everyone else says and don’t really add anything to the conversation, right? Well, get ready because […]
In just over 13 months time we’ve reached a pretty significant milestone with SteamFeed. This past month (October 2013) we surpassed over 100,000 pageviews. How did we grow so quickly? In order to get there we could have spammed the hell out of people, used black-hat techniques to trick Google, bought followers on Twitter & […]
If it’s your job to draw compelling ideas out of an executive blogger and turn those thoughts into effective blog posts, these five ingredients will help.