Carpe Tweetum: Community Managers Need to Seize the Tweet

I think that it is safe to say, while there are no hard and firm “always” situations in social media, you can always expect the unexpected. Community managers need to keep a watchful eye on what is going on. Finding and taking advantage of these golden moments can lead to the most awesome brand storytelling. […]

Social Media Fail – @GirlScouts Crush A Girl’s Social Good, Then Make It Worse!

After an amazing #SMRebelsHelp chat last night where our young 11 year old guest, @emmavermaak01 joined to talk about her project to not just sell a few cookies, but to raise donations for many more cookies that could be sent to our troops over seas, everything completely fell apart. Even though the Girl Scouts twitter account […]

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