Oreo the History Horse Is a Time-Traveling, Talking Miniature Horse

Charles Town, WV (PRWEB) May 30, 2015 Oreo takes us on a time traveling trip through the White House to learn not only about the presidents but also about their favorite horses as well. Leah Taylor Jefferson is quoted as saying, "The United States would not have been as successful without this hard working, long suffering animal. Horses deserve to have their story told, and in … [Read more...]

Oreo launches groundbreaking digital & social campaign in China

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(PRWEB UK) 29 May 2014 Oreo’s Emoji Bonding campaign targeted parents worried about the lack of direct communication between themselves and their children due to China’s long working hours. In order to stand out from a crowded market place, Oreo used the online-to-online concept many brands use to integrate their below-the-line marketing with an online component and took it … [Read more...]

Oreo in China: How Americas Favorite Cookie Leveraged New Digital and Social Technologies to Build O2O and Drive Sales

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Shanghai, China (PRWEB) May 30, 2014 China’s digital environment changes rapidly, almost month by month. This makes keeping up with the newest platforms, technologies, and social trends a challenge for any brand in the marketplace. However, the benefits for those who do keep up are immense. By leveraging Wechat, the newest social media platform in China with over 350 … [Read more...]

The Content Marketing Trends To Keep An Eye On

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Like the social world it lives in, online marketing is a rapidly evolving and is an ever-changing beast. As Google, Facebook, and other entities update the algorithms that make them function, online marketing trends will continue to shift. However, one common denominator will always exist: providing high quality and original content online should be the core of every online … [Read more...]

Carpe Tweetum: Community Managers Need to Seize the Tweet

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I think that it is safe to say, while there are no hard and firm "always" situations in social media, you can always expect the unexpected. Community managers need to keep a watchful eye on what is going on. Finding and taking advantage of these golden moments can lead to the most awesome brand storytelling. While they can't be planned for in advance, when these moments do … [Read more...]

Social Media Fail – @GirlScouts Crush A Girl’s Social Good, Then Make It Worse!

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After an amazing #SMRebelsHelp chat last night where our young 11 year old guest, @emmavermaak01 joined to talk about her project to not just sell a few cookies, but to raise donations for many more cookies that could be sent to our troops over seas, everything completely fell apart. Even though the Girl Scouts twitter account heard about it and gave Emma kudos for her efforts, … [Read more...]