The Content Marketing Trends To Keep An Eye On

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Like the social world it lives in, online marketing is a rapidly evolving and is an ever-changing beast. As Google, Facebook, and other entities update the algorithms that make them function, online marketing trends will continue to shift. However, one common denominator will always exist: providing high quality and original content online should be the core of every online … [Read more...]

Carpe Tweetum: Community Managers Need to Seize the Tweet

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I think that it is safe to say, while there are no hard and firm "always" situations in social media, you can always expect the unexpected. Community managers need to keep a watchful eye on what is going on. Finding and taking advantage of these golden moments can lead to the most awesome brand storytelling. While they can't be planned for in advance, when these moments do … [Read more...]

Social Media Fail – @GirlScouts Crush A Girl’s Social Good, Then Make It Worse!

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After an amazing #SMRebelsHelp chat last night where our young 11 year old guest, @emmavermaak01 joined to talk about her project to not just sell a few cookies, but to raise donations for many more cookies that could be sent to our troops over seas, everything completely fell apart. Even though the Girl Scouts twitter account heard about it and gave Emma kudos for her efforts, … [Read more...]