Top 6 Ways to Use Social Media as an Excellent Customer Relationship Tool

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Do you own a business? If yes, then you must be aware of one thing - when it comes to running a business, the primary focus needs to be on the customers. This is because, it’s the customers who lie at the center of your business universe. So, it is essential to maintain a close contact with the customers. Moreover, the customer relationship needs to be handled in a prudent … [Read more...]

If Social Selling Has Jumped The Shark, Then Perhaps Social Media Has Too

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If you suck at selling then social selling will not save you You still have to close a sale by phone or in person - there are no shortcuts While social selling can help with prospecting it does not replace traditional sales efforts It has been and shall always be about the fundamentals of selling I recently read a post by Anthony Iannarino entitled How Social Selling … [Read more...]

How to Leverage Mean Tweets And Other Negative Feedback

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Jimmy Kimmel's popular segment of celebrities reading mean tweets about themselves has inspired a promotion by social media platform Hootsuite which can show any company how to respond to negative feedback. In a recent post, Hootsuite CEO Ryan Holmes outlines how his company searched for the most critical tweets to inspire changes to their user experience. (You can read more … [Read more...]

Who Influences Marketers Headed to SXSW?

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SXSW Interactive is kicking off this Friday, so I thought it would be interesting to do an audience analysis of the @SXSW twitter audience. South by SouthWest began in 1987 as a music festival and has since grown to include Film and Interactive divisions as well. Each year Austinites welcome over 50,000 visitors to their Texas city for a couple of weeks of entertainment and … [Read more...]

An Online Etiquette Refresher for Business Owners And Entrepreneurs

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As of January 2014, 87% of American adults use the internet and  52% of online adults now use two or more social media sites. Yet, probably more than a third of them act like a child online - business owners and entrepreneurs included. When you are a business owner or entrepreneur, what you do and say online can have positive and negative ramifications on your business. Yes, … [Read more...]

What Start-Ups Need to Know About Digital Advertising

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There were over a half-million new business owners last year: 25% will fail in their first year of business. Of those remaining, 36% will fold in their second year. Of those still standing, 44% will fail in their 4th year. And of those remaining, HALF will fail in their 5th year. [Source: Mashable] For any start-up, whether it’s your first go-round or your fifth, those … [Read more...]

Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy

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As a small business owner, I've learned a thing or two about the importance of creating a successful content marketing strategy. One thing I've learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should consider - even before writing … [Read more...]

Social Media Is Dead! Focus On Marketing Instead

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Sometimes you just have to wonder if this industry was ever taken seriously. Case in point, a job board in Canada. While browsing Facebook the other day, I came across a post by fellow SteamFeed author Sean Smith and his disdain over the depressed salaries of social media positions out in the province of Ontario. For $14 an hour in Collingwood Ontario, as indicated by … [Read more...]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]

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On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark's list that was posted this summer on 70 Rising Social Media Stars. "This is probably going to sound weird but probably my best moment is right now. The reason is I've never heard people talking about the list before and to hear these three people say … [Read more...]

5 Effective Ways to Market Your Social Media Management Services

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Marketing your social media management services to decision makers is one of the toughest challenges you may face. Why? Because there are hundreds of amateurs competing in the same space as you and undercutting your costs at every opportunity. You'll be competing with work from home mums, virtual assistants and the local business man who jumps on every bandwagon out … [Read more...]