What If You Could Not Fail… In Social Media

I was very lucky to attend Misfit Conf in Fargo, ND at the beginning of June. The title of this post is a question I have been left asking myself since I returned. The broad answer to that question is for an entirely different kind of blog post, probably for a different blog! But it [...]

Content Publishing for Brands Changes Traditional Marketing

When the biggest brands in the world turn to Content Publishing versus relying on traditional marketing, what does it mean for the rest of us? The ability for a brand to control their own content is still an under appreciated concept. Paid media is not always an option for all brands, simply because well… it [...]

Increase Social Media Productivity and Spend More Time with Family

One of the biggest issues I hear from my social media manager/community builder colleagues is the amount of time it takes to do the job effectively. We all work hard and want to do the best job possible, but more often than not that means an immense amount of time. Keeping in mind that building [...]

The State of Social Media and the Telecom Industry [INFOGRAPHIC]

I’ve always been a sucker for good experiments. I grew up following the wonderful work of Bill Nye the Science guy and doing home made experiments in my back yard. Now I like to run experiments that range from A/B testing to a variety of tests to achieve content marketing success. Today, I want to share with you another experiment that [...]

Marketers: Use the Data Wisely

According to Smartinsights.com, Apps usage takes up 82% of the time that consumers are on their Smartphones.  For the marketer looking for a new strategy, this information can provide great insight into where you should be spending your marketing dollars.  How many businesses really know how to use this information to their advantage?  Think about this;  [...]

Top 5 Social Media Questions Marketers Want Answered

If you’re like most people I’m sure there are new social media questions popping up in your head all the time. Luckily a couple of weeks ago SocialMediaExaminer.com released their annual Social Media Marketing Industry Report (definitely worth checking out!) where they collected information from over 3,000 marketers. The core of the report focused on how [...]

Blogging Is Good PR

How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as: Blogs Only Get Better When you start blogging and [...]

The Top 5 Questions About Q and A’s

Q and A’s are a fun, unique way to create content. They answer customer questions, provide context, and authentically talk to customers in a meaningful way. So, without further adieu, here are the top 5 Q’s about Q and A’s: Listen to the audio version of this article: 1.    Why are Q and A’s so [...]

Five Reasons Content Marketing Should Be in Every Digital Strategy

Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement [...]

Make it a Social Summer

Memorial Day is often time the kickoff of summer, at least here in the United States. The warm weather, crack of the baseball bat and simmering sound of meat on the barbecue is usually a sign that winter has finally ended, spring is here and going quickly, and before anyone knows it, beaches, ice cream, [...]