What Start-Ups Need to Know About Digital Advertising

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There were over a half-million new business owners last year: 25% will fail in their first year of business. Of those remaining, 36% will fold in their second year. Of those still standing, 44% will fail in their 4th year. And of those remaining, HALF will fail in their 5th year. [Source: Mashable] For any start-up, whether it’s your first go-round or your fifth, those … [Read more...]

Navigating Unexpected Controversy or Tragedy in Your Content Marketing Strategy

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As a small business owner, I've learned a thing or two about the importance of creating a successful content marketing strategy. One thing I've learned is that success begins with creating and distributing specific content that really matters to my audience. One of the first things your organizations’ content creator, or team of creators, should consider - even before writing … [Read more...]

Social Media Is Dead! Focus On Marketing Instead

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Sometimes you just have to wonder if this industry was ever taken seriously. Case in point, a job board in Canada. While browsing Facebook the other day, I came across a post by fellow SteamFeed author Sean Smith and his disdain over the depressed salaries of social media positions out in the province of Ontario. For $14 an hour in Collingwood Ontario, as indicated by … [Read more...]

70 Rising Social Media Stars List With Mark Schaefer [Podcast]

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On Wednesday September 3rd 2014 we had Mark Schaefer on along with Brooke Ballard, Ryan Cox, and Daniel Hebert discussing Mark's list that was posted this summer on 70 Rising Social Media Stars. "This is probably going to sound weird but probably my best moment is right now. The reason is I've never heard people talking about the list before and to hear these three people say … [Read more...]

5 Effective Ways to Market Your Social Media Management Services

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Marketing your social media management services to decision makers is one of the toughest challenges you may face. Why? Because there are hundreds of amateurs competing in the same space as you and undercutting your costs at every opportunity. You'll be competing with work from home mums, virtual assistants and the local business man who jumps on every bandwagon out … [Read more...]

How You Can Work Smarter on These 6 Social Media Platforms

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With all of the talk of doing more, more, more for your business, what if you actually did… less? Does the thought of it make you want to pick up the nearest post-it and start scribbling nonsensical to dos? We’re taught that more is better. And doing less is… less than stellar.  But what if you stopped "to-doing"… and started "tada-ing"? This requires creating magic: by … [Read more...]

Living Social in the Wilderness

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HELLO THE HOUSE! It is the acceptable (and safe!) way to approach the cabin or a fire in the wilderness in the dark or stormy weather that may keep you from being shot! The key, of course is living social, here in the wilderness as well as in our online world. This is my first foray into your world here at SteamFeed and I wanted to give you all a chance to know me a … [Read more...]

SteamFeed TV (Ep.9): Wearable Tech, Twitter & World Cup, Social Media Summer Detox

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SteamFeed TV Episode 9: "We're burnt out because we're seeing marketers market themselves... It's sad when you see a whole feed of people watching the fireworks and then there is that one person who is never off the clock with "Ten Tips For Facebook Success". Seriously go hug your kid and look at the sky." -Jennifer Kane SteamFeed TV - Every other Thursday at 8:30 PM … [Read more...]

Hey, Social Media Experts: Practice What You Post!

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There's an epidemic of social media and digital "experts" sweeping the web. The only problem with many of these "professionals" is that they don't apply the same standards that they apply to their posts. Maybe you've seen it, too? It looks something like this: POST: "Be nice!" PERSON: Runs around treating people badly, gossips about others in public/online, steals, … [Read more...]