Social media management tools are pretty much a necessity for anyone seeking to unroll a comprehensive, well-positioned, engaging, and reactive social media campaign. The ability to schedule posts and updates well in advance, monitor and track which of your posts are making the most impact, store any useful content for future use, and share social media duties between various different people, are all priceless in a fast-moving, digital world.
Because they’ve become so essential, there are actually quite a few social media management tools on the market. Some are well known, and some aren’t. But what’s interesting is the fact that some of the lesser known tools are starting to catch up (or have already caught up) with their more popular competitors. In fact, some of these tools offer completely unique functionalities which may really benefit your Social Media game.
With this is mind, here’s my list of the five best social media tools to try in 2015.
AgoraPulse is a perfect example of the kind of less popular but incredibly powerful social media management tool I’ve been talking about.
The tool offers some brilliant functionalities that simply aren’t offered elsewhere. These include:
- Competitor benchmarking (the ability to benchmark your Facebook page against those of selected competitors).
- A unique ROI vision, which measures audience engagement levels rather than clicks and conversions – a much less tedious and much more modern approach.
- Background synchronisation, which makes sure all of your social media accounts are being monitored even when you’re not actually using the tool.
- A unique “inbox zero” feature that helps you monitor and respond to all your tweets, comments, private messages on Facebook, Twitter and Instagram and save a lot of your previous time.
- And more than 15 different apps to run contests and promotions on Facebook.
Not only this, AgoraPulse also offers some of the same features as its competitors either for a lower price or completely free. For example, the tool offers unlimited reports (a great way to share information with a team or client) in PowerPoint without additional cost (unlike some big competitors out there). And AgoraPulse also does not charge per seat, meaning you can have several admins at no extra cost. Which is great for teams.
AgoraPulse has also avoided the tab format adopted by some social media marketing tools. Though some may like this layout, too many tabs can make the social management process feel cluttered and overly complex. And nothing’s more frustrating than getting caught in a social media tangle.
Sprout Social, on the other hand, is an example of a tool that has gone the other way, and displays all social content in one feed. While this approach makes for a less cluttered experience, it can be hard to make sense of all that information if you’re an agency managing multiple unrelated accounts. But AgoraPulse avoids this too by using a separate feed for each account to make sure that feeds do not get mixed up, but without all the excessive tabs.
I’ve written about AgoraPulse in the past, so have a read of that if you’d like to find out more.
Already sold? You can try AgoraPulse for free.
Edgar is a neat social media publishing tool. If you publish evergreen content on a regular basis, Edgar allows you to automate that process. By adding all of your content to a library, categorising it, and scheduling it for publishing on each of your social media accounts, Edgar lets you take your hands off the wheel. And all of the content that’s published gets placed at the bottom of your queue to be republished later – sort of like how a fountain recycles water.
Since most social media campaign managers are already juggling a huge number of roles and tasks, anything that frees up some time is a definite must. And Edgar is perfect for those who want to publish evergreen content on social media platforms without recreating their content queue every week. By adding new blog posts, tips, and content whenever you find them, Edgar will make sure that none of your content goes to waste, and posts all of the interesting material you find.
Unlike, say, Buffer, which requires users to use a clunky spreadsheet to keep records of old posts, Edgar does all of this on your behalf. Because everyone wants an easy life, right?
Check out Edgar here.
Sleek is a terrific Social media inbox solution.
All of your messages from Facebook and Twitter are forwarded to Sleek so that you can respond to everything from one place. It’s beautifully designed – hence the name, I guess – and accommodates efficient team collaboration. Sleek focuses on allowing users to achieve the much-coveted “zero-inbox” status on all of your accounts.
Though Sleek does not connect to Google+, Pinterest, LinkedIn, or Instagram (which may make it unsuitable for some), those using Facebook and Twitter, and who really care about customer relationships, can benefit hugely from this nifty little tool.
You can find Sleek here.
Post Planner has, thanks to its latest upgrade, taken social media publishing to a new level. Previously the tool was only compatible with Facebook, which limited it somewhat. Now, however, it’s compatible with Twitter, which means it covers many businesses demands.
Post Planner’s key feature is its viral content engine. The viral content engine helps you to get inspired by showing you the images, links, and videos that have generated the most engagement in your industry. It can be hard to think up new ideas every day, and anything that eases that much dreaded “writer’s block” is a welcome thing for me.
What’s great about Post Planner is its believable success stories. For one thing, the company uses its own app – a lot! And it consistently enjoys massively higher engagement rates than all of its competitors: at least 10 times as much!
So, if your engagement levels are looking a little low on Facebook and Twitter, it may be wise to consider giving Post Planner a whirl.
Have a gander here.
One of the big dogs, Sprout Social is a serious contender in the social media management tool space.
Sprout Social is comprehensive, intuitive, and aesthetically pleasing. While Sprout Social differentiates itself from other social media marketing tools by way of its layout – most notably its unified monitoring feed, mentioned above – Sprout Social’s differences don’t stop there.
Sprout Social’s interface makes it almost impossible to schedule posts under the wrong account, and its real-time monitoring segments all incoming messages into “mentions”, “direct messages”, “retweets”, and “new followers”.
And Sprout Social’s publishing and scheduling tool is second to none, boasting a great “queue” feature which automates posts for future delivery. It’s also capable of analysing your audience and will post at optimal times on your behalf.
Finally, Sprout Social’s analytics tools are top notch, and give its users the ability to compare accounts, segment various social channels, create group reports, view Facebook engagement levels, as well as a whole lot more.
Sprout Social knows what its users wants, and delivers. If you haven’t already, take a look at Sprout Social for yourself.
So, that’s my top five social media management tools for 2015. But what are your favourites? Do you agree with my list? And did I miss anything? Let me know with a comment.