The Beginner’s Guide To Personal Branding

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personal branding

photo credit: Victor1558 via photopin cc

Personal branding is about the impression you make in people’s minds. It’s about what you want people to feel and think when they meet you. It’s about the goals you have in life, and how you’re going to achieve them.

Your personal brand is the sum of everything that is you. It’s your promise to potential clients or employers, and it’s your job to set and meet those expectations.

How to get started with personal branding

In this article, I’ve created a slideshare to teach you the basics in personal branding. You’ll learn how to find your strengths  develop your unique personal style and define your value. You’ll get real life examples, and I’ll walk you through the essentials in personal brand building.

With this you can take the first step towards creating your own personal brand.

This article is the first in a series about personal branding. Stay tuned for next time!

Anna Rydne
Anna Rydne is a communications specialist, a mother and a small business owner. Based in Stockholm, Sweden, she writes the blog Communicate [your] Skills where she covers topics on how to improve your communication skills in all areas related to yourself, your community and your professional life. She's determined to uncover the secrets of how successful people and companies communicate. Anna has a special interest in social media and personal branding and she believes the road to success is trying. She tweets about all things comms, social media and marketing @CoSkills. She holds a bachelor's degree in psychology.
Anna Rydne
Anna Rydne

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Comments

  1. Hi Anne, You've done a service here. This is a valuable and well designed summation on a topic that is quite illusive. There are so many intangible aspects to forming ones own Personal Brand that providing this framework for the thought process is a huge benefit. Personal Branding goes to the heart of who we are. and capturing that essence takes some introspection. Starting and ending with the question, "Who are you?" Nice job.

  2. Haha! "Martha is better than you at everything" I don't know why I found this so funny, but I did. Nice Slideshare presentation Anna. :)

  3. Nicely done Anne! :)

  4. Hello Anna, I love this presentation! You get to the fundamentals of personal branding and do it in a way that is both memorable and funny (I laughed so hard at the Martha Stewart slide, I choked on my tea!) This is absolutely brilliant in it's simplicity and I thank you for sharing. -Jeff

  5. Thank you Jeff, glad you liked it! I know I shouldn't laugh at my own jokes, but I find the Martha slide hilarious too. (I think her facial expression does the job).

  6. What a wonderful blog post. It is just what I needed. I know this is important but sometimes I forget. I have always wanted a Free Martha tshirt and know I think that I want one that says "she is better than you at everything" too.

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