Social media can be quite an overwhelming to-do list of items. One can easily be buried, never to be seen again.
Whether you work in business to business or business to consumer or even consumer to consumer, social media is a daunting task of content, engagement and creating an experience that facilitates the customer journey. Where engagement can be rather simple in starting, continuing or taking a conversation to the next level, content is difficult. There are always many options for content, whether this be video, podcasts, written blogs, or photos.
Introducing the content calendar!
Content calendars are a staple of the social media content marketer. Underutilized, social media content calendars are one of many ways for marketers to stay focused and organized on how they market to their audience. Taken to its full potential, a social media content calendar will help marketers stay on task so that they can focus on all the other things that they need to do.
Some tips on creating a social media content calendar:
1. Work with a schedule that works for you: Some marketers can get away with pushing content at least once a day, some more. Others find themselves so busy that pushing content once a week is optimal. Whichever the case, work with a content schedule that works for you and does not leave you stressed.
2. Figure out what content works best for you: Some people look great on video, others not so much. Some people have great voices, and others not so much as well. Figure out what content works best for you and go from there. If that type of content creation allows you to be efficient, move forward with it!
3. Have Fun: Putting together a content calendar allows for creativity, such as planning your next campaign or creating a useful series to educate others. Make sure you have fun – and you will! The burden of creating great content will be lifted off of you, now that you know what direction to move forward in!
Do you use a social media calendar? Leave a comment below!