The Power of Internet Radio

Two years ago I embarked on an internet radio journey that, at the time, I was unaware it would have so much of an  impact with my social space experience. The show has evolved over the last two years, the memories of trying to eek out 25 – 30 listeners is still fresh in my mind. Equipment was rudimentary, experience was anything but in abundance, and quite frankly I wasn’t exactly sure why I was taking the plunge into the internet radio arena. For some reason I kept plugging along, battling through mistakes, a guest or two not showing for the interview, technical issues with both Skype (my call in choice for quests) as well as But we made it.


photo credit: mjmonty

Learn From The Greats, and Set Priorities

I will admit that I was having fun, and learning quite a bit. In the beginning I listened to shows like The Social Hour with Amber Mac and Sarah Lane, as well as many of the TWIT (This Week In Technology) shows. Leo LaPorte has been a huge influence and I would suggest anyone thinking about internet radio start listening to and watching what TwiT has to offer. A first rate education and introduction into how to, what to, and where you can go. After a few transitions I was doing three shows, The Social Studmuffin,  my social media show, a music show called The Underground Studmuffin, ( I love promoting local music) and what my wife and I referred to as  the Seinfeld of radio shows, Studmuffin on the Square. It was taking it’s toll on me time wise, and a colleague told me I should “can” the whole exercise and concentrate on my social media business. I gave that unsolicited advice it’s due consideration and decided I would put two of the shows on the shelf, and put the social media show on hiatus for retooling.  After all, social media is my true passion, and I wanted to continue that show.

Fast forward to 2013 and here we are, having a ball, and so glad I didn’t follow the advice from the Debbie downers. The show is doing great, I am booked months in advance and have been contacted by many who would like to be on the show. I have gone from a headphones with mic plugin set up to a pro radio studio capable of recording live music right in the studio. Ironically the most important aspect of the journey has been the people, the many people that I have met because of this show. Way too many to mention, I really enjoy the interactions I had with awesome folks. However it has also given me some great exposure. I thought we might go over some of those perks to all this fun.

Online Radio Has Increased My Exposure

Let me say right off that I love the preshow phone calls I make to get to know my upcoming guests on a deeper level, and get some interview question ideas. It gives me a great opportunity to take my online connection deeper. I think that is pretty much a “gimmie.” what I did not expect was all the “extras.” For example, in the last 34 months my blogtalkradio profile has been viewed over 31,000 times, as well as over 27,000 listens to the show. Not a bad way to connect with people, wouldn’t you say. Now for the real interesting part, the SEO.  When doing an organic generic search “gettysburg social media,” the radio show comes up on the top half of page one. Which is pretty amazing considering the frequency the word Gettysburg is used in a search, and how little I actually “work” the SEO . I haven’t pushed the SEO with the show, but apparently I need to be…with a little work I it could be ranking number 1. LOL.

One of the best parts for me is promoting some of my clients, I do adverts for some of my clients during the show. In fact other clients have requested ads during the duration of the show, so I will be adding that to the show. It enhances my social media presence, promotes my clients, and is a lot of fun, not seeing any negatives so far.

Can you think of any other positive’s that might come from using internet radio to enhance your social media footprint? How about using internet radio to promote a client, any creative idea’s out there? Please leave a comment below!

Gerry Michaels
Gerry Michaels (Gettysburg Gerry) is Principal at Glasswork Media Arts, Radio host SteamFeed Radio on Blogtalkradio, VP Marketing Biz Dev at, Social Media Columnist for the Gettysburg Times, Social Media strategist and community builder and explorer. I am no different than you, no better/worse. I'm an astronaut exploring this social media space. Fully engulfed in the world that is Social Media, I awake every day anxiously anticipating what the days new technology will bring. Find me on Facebook, Twitter, Linked In, Google Plus, Pinterest. Feel free to contact me with any questions.

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