The Shocking Truth About Virgins and Your Start-Up Brand

start-up brands virgin
photo credit: himenohogosha via photopin cc

Do you remember your first?

For me, I was preoccupied with thoughts like:

  • Am I too inexperienced to do this?
  • How will I explain this to my mom?
  • Is there a way to make this an experience unlike anything ever done before?

Excitement.  Anxiety. The enigmatic nature of it all… I was hooked; I still am.

And you know what? I do it weekly. Sometimes daily.

The truth: it’s hard not to constantly think of new business ideas.

Ha! Sorry to tease you there – what kind of Valentine’s Day article were you expecting?!

But check this out…

Virgins Are Empowering Start-Up Brands

As an entrepreneur, it’s your job to come up with (or take advantage of) new concepts that helps solve your customers problems. Innovation and creative thinking is pretty much a prerequisite for entrepreneurs.

And with the world changing with the speed of technology, now is the best time to be a start-up brand.

Why? Because according to, we are shifting to the age of “virgin consumers”. That means your customers are lusting for new products, services, experiences, and brands.

Entrepreneurs who embrace newism will gain market-share and ultimately create an opportunity for consumers to fall in love with their brands.

Newism for Solopreneurs and Small Business Owners

Right now, you may be thinking, “Newism? Ain’t Nobody Got Time For That!”

NewismYou don’t need to be a tech company or have a large budget to pioneer a new business idea. Here are a few questions you can ask yourself to generate some ideas:

  • How can you use social technology to create a new coaching program?
  • How can you use mobile technology to sell your products?
  • How can you use technology to create a better experience for your customers?

Next Steps:

Is your mind starting to race with thoughts like it’s your first time all over again?

Let’s keep the momentum going and put some action steps into place for you:

  1. Validate. First and foremost, you need to validate that people are willing to buy your product or service – even if it’s something that has never been created before.
  2. Strategize. Remember, even if you are new to market and “have no competition”, your customers still have other options. Define your brand platform so that you are the optimal choice for your audience.
  3. Simplify. Don’t over complicate your products or services; if your customers feel overwhelmed, they will not adopt. In most cases, use The Simple One Technique to identify the main problem you are solving and how you can create a new experience when solving it.

Keep the conversation flowing… what was the first business idea you fell in love with?

Kimberly Bordonaro
Kimberly Bordonaro is a brand strategist and the founder of Brandspiration, a blog that uses ridiculously fun lyrical references to explain how everyday entrepreneurs can create their distinctive brands.
Kimberly Bordonaro

There are 2 comments

Your email address will not be published. Required fields are marked *