What’s up with all the social media marketers that are self-professed coffee addicts? I’m not quite sure.
But this I do know…
If there is a brand leader for business meeting places, Starbucks takes the (coffee) cake. They also know how to use Facebook to promote their brand with social media marketing.
Pictures Add Pep.
Almost every single post on Starbuck’s timeline is done with a photo. Why? Because photos stand out and, according to Simply Measured, visual content on the Facebook Timeline increases engagement by 65%.
A Story Over a Cup of Coffee.
The single non-photo post I found on Starbuck’s page came from a fan sharing an emotionally charged story and thanking them for going above and beyond to help her when her son passed away.
According to the popular chain, coffee is a passion that has no borders – and they make sure you know that by promoting their international locations in the custom apps area with a thumbnail photo to highlight this. Additionally, they translate a few posts into other languages.
To promote their new Blonde Roast coffee, Starbucks targeted Boston coffee drinkers by offering a cup on them at a particular venue. They also use the custom apps area to publicize the coffee by sending a “light note” to brighten up a friend’s day.
While the message got lost on a few and mocked by others, Starbuck’s asked their Washington, D.C. baristas to write “come together” on each cup to demonstrate their social consciousness and urge lawmakers to come up with a solution for the fiscal cliff. Their photo of a “come together” cup with a quote from Abraham Lincoln in the description received over 21,000 ‘likes’.
Take a shot… which companies do you feel are effectively using Facebook to promote their brand? Please leave a comment below!