Think Blogging Doesn’t Pay Off? Think Again.

Whether you’re a business of one or manage 25 employees, you likely understand the importance of marketing yourself. But have you been paying attention to your business blog? Chances are you’re losing money the longer it sits stagnant.

Here’s just a few ways that blogging can help your business –

Establish Your Expertise

If your blog is targeted and informational, you can better secure your business as a leader in the field. Depending on what your business focuses on, you might provide tips and strategies or helpful information about upcoming events.

For example, when I worked as a social media manager for a car wash, we focused the blog content on clean car tips and maintenance that would help customers know they were dealing with experts. It was great to work on the blog because it was such a niche market that needed to be covered in a blogging space.

Provide Continuous, Fresh Content

One way to help your website and your business in general through blogging is to update it regularly. Blogs that are updated often can drive more traffic to your site. This has worked both for my clients and for my own business. Writing about topics like social media marketing plans and choosing keywords for my business blog has not only generated interest in my business, but increased connections and better business overall.

Boost Your Social Media Presence

If you have established social media accounts, leverage them with your blog posts. Post just a blog a week on your Facebook, Google+ or Twitter accounts and watch the traffic to your website increase. Step it up later and try posting two links per week to your blog. Linking to your content regularly will help your audience come to your blog, converting them later to clients and customers.

How has blogging helped your business? What tips/strategies can’t you live without? Please leave a comment below!

Megan Harris
Megan Harris is a copywriter and proofreader at Imagery Marketing Group in St. Louis, Missouri. When she's not writing, she researches her family tree in her spare time, hangs with her husband and their dog, Cooper, and is earning her Masters in Public Administration at University of Illinois-Springfield.

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21 Comments on "Think Blogging Doesn’t Pay Off? Think Again."


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Phillip Christenson
1 year 3 months ago

It starts with the blog but more importantly is what you do with the blog. Sharing and marketing your content is even more important. Someone very smart once told me you should spend 20% of your time creating the content and 80% of your time marketing the content.

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Adam Dukes
1 year 5 months ago

Three great points on why businesses should be blogging. I often times teach business owners that a blog post can work today, tomorrow, next month and/or a year from now. Cold calling does not do that.

A blog post works 24/7/365, and never calls in sick. It should be your best sales asset, if the website is set up correctly.
My recent post 10 Questions You Must Ask When Hiring a Las Vegas Social Media Company

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3 Top Tips for Hiring An Independent Contract Blogger
2 years 4 months ago

[…] Contract Blogger Running a business can mean your time is limited. You already know that blogging can lead to great success, but what do you do if you don’t have time but want fresh blog […]

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Mitch Mitchell
2 years 5 months ago

I'm in absolute agreement here. That's why I have multiple blogs, hopefully highlighting the different things I do to impress anyone who might be looking for services I provide.

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Alan Moore
2 years 5 months ago

The biggest (hardest) thing for me is learning how to reuse blog content. I don't want a blog post to die the day after it is posted…

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Megan Harris
2 years 5 months ago

Alan – You might make your blog post into a presentation or a series of them into an ebook. Lots of possibilities for continuing the use of it! Also, if the blog has pertinent information for another post, link it. Best of luck!