Think Blogging Doesn’t Pay Off? Think Again.

Whether you’re a business of one or manage 25 employees, you likely understand the importance of marketing yourself. But have you been paying attention to your business blog? Chances are you’re losing money the longer it sits stagnant.

Here’s just a few ways that blogging can help your business –

Establish Your Expertise

If your blog is targeted and informational, you can better secure your business as a leader in the field. Depending on what your business focuses on, you might provide tips and strategies or helpful information about upcoming events.

For example, when I worked as a social media manager for a car wash, we focused the blog content on clean car tips and maintenance that would help customers know they were dealing with experts. It was great to work on the blog because it was such a niche market that needed to be covered in a blogging space.

Provide Continuous, Fresh Content

One way to help your website and your business in general through blogging is to update it regularly. Blogs that are updated often can drive more traffic to your site. This has worked both for my clients and for my own business. Writing about topics like social media marketing plans and choosing keywords for my business blog has not only generated interest in my business, but increased connections and better business overall.

Boost Your Social Media Presence

If you have established social media accounts, leverage them with your blog posts. Post just a blog a week on your Facebook, Google+ or Twitter accounts and watch the traffic to your website increase. Step it up later and try posting two links per week to your blog. Linking to your content regularly will help your audience come to your blog, converting them later to clients and customers.

How has blogging helped your business? What tips/strategies can’t you live without? Please leave a comment below!

Megan Harris
Megan Harris is a copywriter and proofreader at Imagery Marketing Group in St. Louis, Missouri. When she's not writing, she researches her family tree in her spare time, hangs with her husband and their dog, Cooper, and is earning her Masters in Public Administration at University of Illinois-Springfield.

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