Top Ingredients of an Effective Social Media Strategy

effective social media strategySocial media strategy isn’t a one size fits all solution.

Each one tailored to meet the marketing needs of a specific business or brand.

Even so, there are a few core elements of a social media marketing action plan that are mandatory for successful execution.

Whether you’ve already rolled out your strategy, or are eager to get started, add the five strategic ingredients below to improve your mix.


The purpose of your strategy should be your reference point.

Your purpose should include clearly set goals, a mission, vision and objectives. A strongly defined purpose will give you a clear understanding of where you are heading.

Ask yourself a few questions:

  • What are your top three objectives is using social media to market your business?
  • Where are you spending your time and how is that time paying off?
  • What type of content are you sharing?
  • What are your goals with each post/tweet, and what are you hoping to achieve?

As you answer each question, ensure that your purpose and your goals are on the same page as the overall core objectives, and marketing strategy of your business or brand.


Before you begin to brainstorm content, think about how you will engage your audience.

Social media is very different from traditional media in the sense that social media allows you to interact with your audience in real-time.

What does engagement through social media require?

Engagement with your audience involves conversation and a willingness to share ideas, ask and answer questions, join and generate discussions, comment on others posts all in an effort to develop relationships and build brand credibility and reputation.


The quality of your content is far more important than the quantity.

CMSWire put it this way,

“Quality content, while it may be harder to create, grabs attention and engages an audience. With all the noise out there to distract consumers, it is imperative to create quality content to set your brand apart in a growing marketplace.”

I couldn’t agree more.

While consistent content is key to a successful social media strategy, it’s critical that you maintain a high-level of quality content.

This means that you must not only commit to a regular posting strategy, but also give yourself plenty of time to produce and polish each post you publish.


There is an ebb and flow to social media. What works today may not work tomorrow.

Don’t attach yourself so deeply to one specific strategy that you lose track of your goals.

Remain responsive and capable of quickly and easily adjusting your sails to changing trends.

Be willing to evaluate your progress and adjust your strategy to connect your solutions to the needs of your community of fans and followers.


A social media business strategy should fit into your overall marketing plan. If effective, it will create an additional layer of sustainability.

A sustainable social media strategy incorporates marketing and branding, speaking directly to the needs of a target market.

Identifying your markets wants and needs allows you to provide relevant answers and detailed solutions on a long-term basis, creating a tribe of supporters and raving fans.

Getting Started

Now is an excellent time to get your social media ducks in a row. Whether you’re new to strategy or kicking off a new campaign, start from square one.

Revisit your company’s overall strategic goals.  Interview executives, managers, department heads, assistants, sales people, marketing people and pretty much anyone you can think of to find out what they believe are the strategic goals.

Larry Wolff, of Wolff Strategy Partners, says,

“95% of the companies have strategic goals that are not met.  The main reason is that the strategic goal is not communicated in a way that each of the employees clearly understand the goal AND know exactly what role they play in achieving that goal.”

Kick start your strategy and get the buy in of your team today!

Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice

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