If you’re as busy as I am, you don’t have time to spend all day finding content, and managing your Twitter account. Steven Hughes wrote a great post a few weeks ago about how to manage Twitter efficiently, and spoke about Twitter tools. I’ll expand more on that topic in this post. There are plenty of Twitter tools out there that make it a lot easier for you to do your daily Twitter work. Here are some of my favourite Twitter tools for content and account management that I could not live without:
Hootsuite is my go-to command center for monitoring and responding to Twitter messages. I recently wrote a post that explains how I set it up so I’m always listening. Hootsuite makes it easy to manage all of your incoming, and outgoing messages on Twitter, making it a lot easier to follow conversations. It’s also a great tool to monitor conversations from your favourite Tweeps, and some industry hashtags. If you’re still tweeting directly from Twitter’s website – STOP. Start using Hootsuite, it will make your life a lot easier.
BufferApp is my content scheduler – I prefer the interface and the ease of use compared to Hootsuite’s content scheduler. With BufferApp, you set pre-determined times for your tweets to send out for each day of the week. When you find an article you like, you can “buffer” it in BufferApp, and it will be added in the dashboard for your next scheduled tweet. You can buffer 20 tweets at a time if you want, and you’ll be sure they will tweet out at the different times that you selected. Also, BufferApp has an easy analytics dashboard that shows you how many people replied to your tweet, re-tweeted, your total reach for that tweet, and how many people clicked on your link. It makes it very easy to track the performance of your tweets.
Tweriod is a neat little app – it calculates when your Twitter followers are most active by measuring when they mention and retweet you the most, and gives you an optimized schedule for the best times for you to tweet. You can get a free report that separates the results in weekdays vs. weekends, but if you pay a couple dollars for a report (and I suggest you do, it’s worth it), you can get optimized schedules for every day of the week. What’s AWESOME about Tweriod is that it integrates with BufferApp, and automatically fills in the best schedule for you.
You’re probably wondering how Google Reader is a Twitter tool – You can subscribe to your favourite blogs with Google Reader, and have the RSS feeds appear in one single location, making it easy to sort through a lot of content at once. You can also subscribe to Google Alerts RSS feeds, and put it into your Google Reader, so you can keep up on the latest news about a certain topic. What’s even better is that BufferApp has an applet that integrates with Chrome, Safari, and Firefox. When you go through your Google Reader, and find an article you like, you can schedule it right from Google Reader by pressing the “buffer” button on your browser – makes it ridiculously easy for you to schedule your content. Another added bonus – you can organize your content in folders. So all of your Social Media RSS feeds can go into the Social Media forlder, Marketing RSS feeds in marketing folder, and so on…
SocialMention.com is neat – you can search for topics across different social networks, blogs, video hosting sites, etc., and set up an RSS feed for your search results. Once you have your RSS feed setup, you can import it into Google Reader and make it really easy for you to schedule out YouTube videos, or any other content you found on SocialMention.
I use Tweepi for one thing – flush people that haven’t followed me back. Tweepi makes it very easy for you to sort through people that you have followed, and that are not following you back, so you can unfollow as needed. If you invest into Tweepi premium, you can also use it to find new Tweeps to follow, which might be useful for some.
These are the tools that I use day-in, day-out, to manage the multiple Twitter accounts I manage. Without these tools, I would waste A LOT of time throughout my day. I’m able to schedule content within 30 minutes each day, and manage my Twitter followers within 10 minutes each day. That totals 40 minutes of account/content management – the rest is dedicated to monitoring and engaging with Twitter followers.
How long does it take you to schedule content, and manage your Twitter followers each day? Do you wish you had more time on your hands for engagement? Please leave a comment below!