Two Simple Twitter Tips to Virtually Dominate Your Niche

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With over two-hundred and thirty million active users worldwide (read the Twitter pre-IPO stats), Twitter remains one the most powerful social media networks for business professionals.

Not only is there opportunity to reach a whole new audience, but the chance to target your message to a group eager to consume your content.

With the massive potential Twitter offers, it is easy to miss a couple key ways to capitalize on this micro social network.

Below are a two quick and easy tips to help you virtually dominate your industry through the power of Twitter!

twitter-tips-to-virtually-dominate-your-niche

  1. Boost Business Buzz and Visibility

Twitter can boost buzz, visibility and ultimately the conversation surrounding your business in a variety of ways. For example, Twitter can:

  • Position your personal brand as an influencer and leader within your industry
  • Create a voice and tone for your personal brand
  • Assist in identifying consumers interested in your product or service
  • Allow you to stay ahead of the latest trends or changes within your industry
  • Give you an additional pillar to support your current marketing plan

However, none of this can or will happen without a few key elements.

One element is content. While sharing quality content is extremely important, it is only part of the equation when it comes to a successful Twitter strategy.

Building a viable community also requires consistent conversation. This allows your followers to get to know you and see that that there is a live human being behind your tweets.

Conversation plus quality content is a potent combination. Together they build brand awareness and boost your online visibility. Tweet This!

How’s that?

As people begin to know, like and trust you, they will also start to retweet, share and interact with you.

*TIP: Don’t Focus on the Number*

When you first start using Twitter, it is easy to become consumed with your follower count. Rather than worrying about followers that have no bearing on your business, focus instead on building a small, tight-knit community that is excited to share your content.

Use Twitter applications to locate people tweeting about your niche. Then get involved in the conversation.

Either start one or get involved in one. But first find the right people. These are the people who will either buy from you, hire you or are influencers within your industry. You need to know who they are and what they’re favorite topics are.

One of my favorite applications to find those people is Followerwonk. This easy to use tool allows you to find tweets based on an area of expertise, profession or any other keyword listed in a profile.

Log in, click on “search Twitter bios,” enter your keyword and get started in seconds!

find-twitter-followers

  2. Build Relationships

Twitter creates trust through authenticity. If you genuinely care about your followers and look to build relationships, your payday will eventually come.

On the flip side, if you abuse your followers with spam and other worthless content, they will quickly become disillusioned and eventually lose interest. What makes Twitter particularly attractive to marketers?

  • Its 140 character “texting to the masses” format offers marketers the chance to put together quick, timely and highly targeted tweets
  • It moves at a rapid pace making it a perfect marketing vehicle to get in front of and stay in front of today’s busy consumer
  • It allows brands, small businesses and fans to communicate on a very “real” level, eliminating many of the walls that were put up by traditional media

*TIP: Talk About What You’re Passionate About*

Talk about topics that you are passionate about and share content that is important to you. Guaranteed, if it is interesting to you and you have connected with the right people, your followers will find your tweets fascinating as well.

A great way to get followers interacting with your tweets is to ask a question or offer your thoughts about the article you are tweeting. For example, let’s say you are re-tweeting an article on the “top things you can share on Twitter.”

Instead of simply passing the tweet along, ask a question like “what would you add to this list?” or give your thoughts like “excellent resource!” Adding context to your tweets serves several purposes:

  • It humanizes what could be just any other Twitter channel and gives your followers a better understanding of who you are and what you find interesting
  • Your followers are far more likely to click on a link that you have supported verbally than a tweet you are just pushing along
  • It says to the author of that article that you took the time to read it and share it with your community

A simple way to consistently stay on top of what matters most to your customers is to mine Twitter conversations. Bottlenose is a free tool that illuminates trending topics, people and emotions that affect your business.

The live dashboard shares trends happening in and around your favorite topics, niche or location. View trending topics, comments or links shared across your community in real-time.

bottlenose

What’s your favorite way to use Twitter in your business? I’d love to hear your thoughts in the comments below!

The post Two Simple Twitter Tips to Virtually Dominate Your Niche appeared first on Rebekah Radice.

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Rebekah Radice
Rebekah is the CEO of Rebekah Radice LLC, a digital marketing agency assisting business owners in the creation and execution of an integrated online strategy. Rebekah has been actively involved in the marketing industry for over 17 years and is eager to put her experience, innovative ideas and keen sense of "what works," to work for you!
Rebekah Radice
Rebekah Radice
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Comments

  1. Good article. What you are really saying Rebekah is that it is about quality not quantity. I would also add that, whilst more difficult to manage, multiple Twitter accounts for each of your target markets can also help you to reinforce the engagement by only providing messages appropriate to that target.

  2. Hi Rebekah. Nicely said! We try to create buzz by using hashtags. When we promote our latest blog article, we try to use business-specific hashtags such as #smallbiz and #SMM to engage with our niche audience. Also, we use more narrow hashtags such as #email, #blogging and #ROI to preview what our article is about. How do you use hahstags on Twitter?
    My recent post 15 Email Automation Stats that Might Surprise You

  3. Hey great post. I strongly recommend Manageflitter ( http://manageflitter.com ) over Followerwonk though (for finding conversations and people). A lot more in-app functionality.

    Followerwonk's comparison tools are great though.

    I also have to say I disagree somewhat on the number. Theoretically it doesn't matter how many followers you have, but large accounts ignore small accounts. Small accounts admire large accounts.

    Get a large account and then bam! You can talk to more people, and more people will reach out to you.

    I recommend TribeBoost ( @tribeboost – http://tribeboost.com ) for this. Kevin Strasser's tool is hands-down the best follower-growth tool that exists. It completely complies with Twitter's TOS and still he's getting me 600-1000 Twitter followers per month on my account, and 400-1000 per month on my clients' accounts.

    The thing is: they're all targeted and engaged followers as well – not spam or random.

    Then I use Hootsuite and/or Commun.it to efficiently engage with these followers.

    This creates a very repeatable social sales funnel, much like I've outlined in this guest post on Manageflitter's blog:
    http://blog.manageflitter.com/twitter-close-repea

    Hope that helps! Thanks!

    Evan
    [email protected]
    Marketeering Group

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