How many times have you filled out a form to enter a contest to win an awesome dream prize? You’ve probably entered hundreds of contests over your lifetime and probably shared your personal information with all of them as well. The only “real winner” in the game on contests and promotions is the company that is collecting all of the data and following up with their entrants afterwards.
In the past, this was a long and drawn out process to complete. For example, you probably remember seeing a car being given away in your local mall or at a fundraising event. The company giving the car away would need to get the car, bring it to the location, hand out forms for everyone to fill out, then type in all of those entrants manually and eventually pick a winner. Now it’s all dead simple and easy with online contests and promotions, especially since the end user only needs to fill out a quick form to enter. This makes it easy for both the user and the company giving something away — oh yea, the targeting options and global reach is a huge plus as well!
With all of that being said, there has never been a better time for you to start running online promotions to start collecting data to grow your mailing lists, user base and following. In this article we are going to show you some of the best ways for doing this, and also a few different examples around the internet.
How to Setup Your First Online Promotion
Going live with your first online promotion is extremely cost effective and easy. First, you should think about what you want to give away, the type of data you are collecting and if you want a sponsor associated with the prize/contest as well. If you want to get more technical and make sure all of your bases are covered, you should look into placing terms and conditions, disclaimers and other website policies. This way you keep your brand safe and the end user knows what’s happening with their information.
When it comes down to collecting data and getting more people to find out about your contest, you have a few different options. The first is that you can collect the data yourself through a simple form on your site. Another option is to use a service like Wishpond.com, which has an advanced contest and promotions platform that allows you to collect data, pick winners, add them to your mailing list and even add social sharing to your contests as well.
The important thing to remember when running a contest or giveaway for your brand, isn’t just the prize you are offering, but also how you promote it and if you are making it easy for your audience to share with others.
Examples of Creative Contests on the Internet
If you head over to Google and search for anything relating to “giveaways” or “contests”, you are going to find a ton of results. Each of them will have their own preferred methods of collecting data, picking winners and also the prizes they are giving away. Here are some random contests I came across after searching for just a few minutes through Google and in my recent emails.
Win an mCookie Family Kit courtesy of Microduino!
I don’t know what a mCookie Family Kit is, but it sure likes like fun! You can get your hands on one of the cool machine building kits through this promotion from Engadget. All it takes is an email or facebook account to enter. This promotion is set up through Rafflecopter, which is another contest and promotion solution you can look into if you want to run a contest of your own.
Play to Win a Trip to the Monaco Grand Prix
If you find excitement in fast cars and racing, this promotion from MansionCasino.com will definitely peak your interest. Unlike other contests where it’s free to enter, this contest is limited to only active players on their site who have deposit at least $30 or more. The winner is selected at random, and since it’s a closed contest, that no doubt means all entrants have a much higher chance of winning versus entering a general audience contest. For MC, this contest promotion is also a big winner, as it may entice their “free” players to make a deposit, simply to enter to win this great prize.
The Ultimate Photography Giveaway
This is the perfect prize and contest giveaway for photography and tech lovers! TheNextWeb is giving away a Canon EOS 7D Mark II camera and the accessories. To enter, all you need to do is create an account on their TNW Deal sites. Not only is this a great promotion for their audience, it’s also a great way for TNW to get new users participating in the deals section of their site.
Donate to Win Once in a Lifetime Experience
Donations generate billions of dollars every year, but if you want to get creative and increase those donation numbers even more, all you need to do is throw in some once in a lifetime experiences! Omaze is a donation/celebrity experience site that allows you to make a donation for a few dollars or even a few thousand dollars. In exchange for those donations, you could walk away with the opportunity to meet your favorite celebrity, travel the world and much more. Never before have we seen so much success with donations and user engagement.
Now it’s time to set up your own contest and promotions!
With a better understanding of how top web sites and brands are using online promotions and giveaways to increase awareness for their brands, it’s time for you to do the same. Start brainstorming about the perfect prize for your audience, who you might be able to get to sponsor the prize and also how you want to collect entry data. While you’re at it, be sure to enter each of the contests above to see if you could win something in the process!