How To Use Flipboard Magazines To Promote Your Business #FlipboardFriday

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Have you heard of Flipboard, but your are not quite sure what it is? Have you wondered how you can use Flipboard to promote your business? Well, keep reading! We are going to show you how to leverage the app named Apple’s iPad App of the Year in 2010 and has only gotten better since.

Flipboard Magazine

Flipboard has been described as many things: A social-network aggregation, magazine-format application software (Mashable), an app that aggregates news and other content and presents it in a personalized magazine-like format (NY Times), and even a really cool app that you can use to make your own magazines (me).

About Flipboard

According to Flipboard, “it is your personal magazine, filled with the things you care about. Catch up on the news, discover amazing things from around the world, or stay connected to the people closest to you–all in one place”.

Flipboard does this by aggregating information from your social feeds, rss feeds, and other partner websites and then presents it to you on your mobile device. The content is delivered in a magazine format that you can literally “flip” with your finger. It has an uncanny ability to make even the most trivial status image look exciting.

Flipboard Magazines

Recently, Flipboard has given its users the ability to create their own magazines. Magazines are awesome because they not only allow you to curate content by topic, they also allow you to share that content in a beautiful magazine format.

Some of the great features of Flipboard Magazines:

  • Magazines can be public or private. Private magazines are a great way to curate content for future marketing efforts, competitor data, etc.
  • You can curate multiple magazines. Here are all of mine: https://flipboard.com/profile/qrkim
  • You can flip content from around the web with the Flipboard bookmarklet, Chrome extension. This means that you are not limited to curating content only form the Flipboard app.
  • You can use the share menu on your mobile device to flip content into your magazines, as long as you have the app installed.
  • You can flip magazines into other magazines. Here is one example: I followed some of the best social media magazines by topic, such as Facebook, Google+, Twitter, and then flipped them all into my own magazine called the Social Media Marketing Resource Book. Think of it like each magazine is a chapter in a book.
  • You can manage your magazines from the Flipboard app or from the Flipboard editor, a web-based editor.
  • The Flipboard Editor is your magazine dashboard. You can choose the cover image for your magazine, set/edit the magazine title and description, arrange the order of the items you have added and even remove content you no longer want.
  • You can easily share your magazines from the Editor, using Facebook, Twitter and email.
  • You can change the order of your magazine items. By default, Flipboard orders them in reverse-chronological order, but you can rearrange the order. This is really handy if you are using a magazine as a sort of online story book, for instance to chronicle the growth of your business or the progression of a special project.
  • You can use animated gifs! How’s that for an eye-catching cover image?

gifs_blog_1_animated

Other Ways To Use Flipboard Magazines

Magazines are also a great way to showcase a mutli-author blog like Steamfeed. Take a peak at our very own Steamfeed Magazine! Instead of simply reading through a website, you can present the articles in a much more attractive magazine format.

Steamfeed Magazine Flipboard

Steamfeed Magazine Flipboard

You can also create a hyper-local magazine using Flipboard. I actually heard about this one through the Flipboard group on Facebook and decided to give it a try. The result is a magazine for my ‘hood, Carlsbad, CA, which I cleverly named Carlsbad Magazine. ;) What the title lacks in creativity it makes up for in searchability. Yes, it is a good idea to use keywords in magazine titles and descriptions. Even if it is not a “best practice” now, I’m sure it will be.

To curate highly relevant local content, I created a Twitter list of people that I knew to share high quality content. I then did the same on Facebook with an Interest list. I used those two lists to conveniently flip content into my magazine. Easy peasy and hyper-local-icious!

So what do you think? Ready to give Flipboard Magazines a whirl? Already flipping and want to share your secrets? Please do so in the comments. If you have a magazine, share the link!

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Kimberly Reynolds
Kimberly Reynolds is a social media and mobile marketing consultant that transforms ordinary websites into powerful marketing machines.  A serial entrepreneur since she was 12, selling books door-to-door, she now trains small business owners on how to leverage social media and the mobile web to attain financial freedom.  If you are interested in how to use social media to outshine your competition, visit her website for a free social media analysis and social media training. Also, visit her on Google.
Kimberly Reynolds
Kimberly Reynolds
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