I admit it. I was tempted to start this article off with talking about how to make your audience fall in love with your brand. But that’s a bit cliché for Valentine’s Day and you deserve better than that, right?
Instead, let’s get down and dirty and talk about what you really want:
It doesn’t matter if you’re a digital marketing virgin or a seasoned professional – there are always going to be little tricks you can do to enhance your brand to become more desirable, more salacious, and downright more sexier to your customers – so they won’t blow you off.
How? It all starts with a plan.
To get a better idea of what I’m talking about, take a quick break and watch this opening scene to Will Smith’s movie, Hitch.
Now, even though he’s referencing women, tell me that this doesn’t also apply to online sales.
So grab a glass of wine and box of chocolates, let’s talk seduction.
The 7 Rules of Online Seduction for Profitable Brands
1. Employ the Ultimate Pick-Up Line
Pick-up lines get a bad rep. There are too many losers using outdated, overused, and stupid catchphrases trying to score a date.
And guess what…
There are also millions of websites that do the same by using weak headlines and value propositions (or none at all).
Truth is, a stellar headline will:
- Demonstrate your uniqueness
- Succinctly explain why you’re the best choice
- Illuminate a desire to want you, too
- Make you unforgettable
Go for it! Review the headlines you use for each page of your website. Are you using succinct marketing messages that are unique to you and highly desirable to your audience?
2. Make Them Blush
A great pick-up line will lead you into a conversation – and great conversations surround relatable stories and hooks that catch people’s attention.
A good hook will make your readers want to keep reading and you’ll typically find them in the opening of blog posts and articles (scroll up to see how I hooked you!), sales pages, e-books, video openings, etc.
Go for it! Create a list of captivating hooks to use throughout your website. These might include: antidotes, quotations, similes, metaphors, surprising facts, or rhetorical questions.
3. Push Their Buttons
Have you ever found yourself with someone that “just gets you”? It’s as if they understand your core desires, emotions, and reasons on an almost primal level – and that can be intoxicating.
When it comes to your online brand, utilizing your customer’s motivational trigger points is just as stimulating; rousing them to buy your product or service because it solves the problem that elicited these feelings.
Go for it! Create a buyer persona for your ideal customer that includes their sales triggers and motivating factors. Use your website copy to stir their emotions and influence their buying decisions.
4. Expose Yourself
Sometimes, you’re just not going to believe someone until they show you their goods, right?
Everyone wants to connect with someone that shares their narrative. Someone that can honestly say, “Hey, I’ve made mistakes, too. I was like you and this is what I did to get to where I am today.”
How many times have you come to a website and you just get the feeling that…
- they haven’t been there
- they don’t understand you and what you’re going through
- and they are too busy talking about how great they are without any reason why
Go for it! Craft your brand story around the trials and tribulations of achieving success (or whatever desired result it is your customer wants) to increase your credibility. Include variations of your story in your about page, blog posts, and relevant areas of your sales pages.
5. Show ‘Em You Get Around
There’s an analogy on marketing vs. advertising vs. public relations that goes:
“If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.”
Your audience wants to know that you have social proof. They don’t just want your sweet talk or hear you talk only about yourself. They want to see that you were able to satisfy other people who have their same problems. They want to see that influential people or companies support you, too.
Go for it! Gather testimonials, case studies, positive reviews, social media love, etc. and place them throughout your website to show social proof. If you have positive feedback or experience from recognizable companies and/or people, include their picture and/or logo as well.
6. Promise Their Pleasure
It’s natural to feel nervous your first time… or second… or whenever you’re trying something new.
We’ve all been burned before. It’s normal to be skeptical in an attempt to keep ourselves from looking like a fool. So even if all the elements of your website are perfect, that doesn’t mean your customers aren’t going to feel anxious about making a purchase.
Enter: the guarantee.
This is your opportunity to reduce the risk, back up your claims, and solidify their trust in you.
If you really want to stand out from your competition and make buying from you a no-brainer, create an outrageous promise that goes beyond a standard refund and offer to give double their money back if they aren’t happy.
Go for it! Set up your refund and guarantee policies for all of your offerings – including any stipulations to prove why they are not satisfied. Prominently display your guarantee on your sales page, F.A.Q. page, home page, and/or wherever appropriate.
7. Bust a Move
Now it’s time to get explicit and close the deal.
Let your visitors know exactly what they need to do next with a primary call to action (CTA).
Your CTA should start with a verb and be based on the expectation the customer has for what they want to do.
- Buy Now
- Add to Cart
- Try it Free
- Create a Project
- Log In with Your Google Account
- Contact Us
Go for it! Create action-oriented CTAs on each of your website pages.
Your Turn, Hot Stuff. What’s your best tip for seducing more sales through your website? Leave your insights in the comments below – and have a sensational Valentine’s Day!