Brand recognition is a really important goal that you should set within your business, regardless of how large or small your organisation currently is. As more people begin to recognise your brand, they’ll be more inclined to learn more about you and make a purchase. Think about all of the logos that you see, and think about how you immediately know what brand is associated with that logo. You want to essentially create the same response for your own brand.
Continue reading for ways to boost brand recognition in 2016 so you can continue driving your company forward.
Create an E-Presence
With so many of your customers looking for businesses online, it’s imperative that you develop a solid e-presence. This means you need to have a website that people will readily recognise and will also talk about with others. And this also involves more than simply building a good looking website. Instead, to create a strong presence online that will result in conversions and increased profits, you need:
- An up-to-date, professional looking website with a layout that has been planned out carefully with a consistent theme and branding throughout. Your logo should be on your site, as well as your colour scheme, advertising themes, etc. so that people who visit will immediately recognise your brand.
- A site that’s easy to navigate. User-friendly websites are a must in this fast-paced world, as visitors will not linger too long to find what they’re looking for. Hire a web designer who can create a responsive website that will display perfectly on all operating systems and devices.
- Webpages that actually provide incentives for customers to spend more time looking around. For example, your homepage could have a special promotion that entices people to make a purchase at a discounted rate, or you can display your latest offerings front and centre so people see them as soon as they come to your site.
Get Branded Promotional Materials
Branded promotional materials that you can hand out at exhibitions, workshops, special events, and sales presentations, as well as to customers that walk through your door, are also a great way to boost brand recognition in 2016. You can choose from things like branded pens and thumb drives, to folders and calendars, such as those found on Showcase Creative.
The key is to find products that people will end up using, as every time they use these items, they’ll be reminded of your company, and others may end up seeing your logo on these items and end up asking about you.
Build Your Email List and Blog
Two ways that you can continually stay connected to customers online is by developing a strong email list and blog. Both of these strategies will help establish your company as an authority in your field, as well as make your brand more recognisable. So go ahead and regularly send out updates, as well as helpful how-to articles and other tips related to your offerings.
With the right strategy in place, you can use 2016 to build brand recognition and increase your business’s profits.