What Are You Doing to Be Memorable?

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When people meet you at networking events or engage with you online, are you memorable?

In my experience of networking with others online and doing social media, the people I remember the most are those who are memorable – whether it’s a Skype conversation I had with them or something that they did to make my customer experience feel extra special. One such example is fellow SteamFeed writer Robert Caruso. Despite having never met him in person (we will this February!), I look to him for social media advice and refer friends because he created a memorable customer experience for me when we met over Twitter two years ago.

Memorable

photo credit: Official GDC via photopin cc

In a world where you and others can be exposed to hundreds of people at a time, knowing that someone went to college here and has 5 years of experience doing something gets downright boring after awhile. Opening with the line that you work for so-and-so and are looking to change careers into another industry is the safe move, but what you’re really doing is boring the other person.

I believe in memorable networking experiences and social media marketing plans. This is why I put an event together such as The Silicon Valley Story, because I realized that while meeting at noisy bars and crowded conference rooms might be what we are used to, underneath we are all seeking so much more: we want to be memorable, and we want to have the memorable experience. Cross applied to social media, the similar rule applies – while posting the same question with a different variation or a photo at the same time of the day might get you the likes you covet, the attention of your span will slow over time. If you aren’t reaching out personally to your audience, making individuals feel special, or showing your audience something out of the ordinary, they too will eventually leave and be unlikely to return.

What are you doing to create a memorable experience? How are you standing out? You only have one chance to make a first impression, so make it count!

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Albert Qian
Albert Qian is a social media professional working, living and playing in Silicon Valley. He got his start in social media by working for Santa Clara University and jumping into Facebook pages in May 2009. Ever since, he has been engrossed in social media, marketing, program management and consulting for small businesses, Fortune 500 companies and individuals looking to learn more social media. On his free time, he enjoys hiking, bowling, eating out at new places and traveling. You can learn more about him on his blog.
Albert Qian

@albertqian

#ProductMktg at @HP_Networking. Into community & #socialmedia; published author, @SantaClaraUniv grad, SF Bay Area Native, dancer to smooth jazz. Views are own
Check out my Postcard of San Jose Country Club @gogobot http://t.co/LDH4QgBABE - 42 mins ago
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  1. Gettysburg Gerry says:

    I hate to use the word, but here goes…engage people. Example, the difference between being in a chat and simply RTing something you thought was interesting, and additionally sending a DM letting the tweet author know why you RTed.

    I think something that most people forget whether it be in a real life scenario or online, follow up. The vast majority meet, exchange cards etc and never make contact again. Follow up and pursue the connection further. That action in itself makes someone stand out.

    Love your line about "noisy bars and crowded conference rooms". I think the digital equivalent would be a crowed twitter chat…..sometimes you have to take the convo out of the crowded space and connect in a more focused atmosphere. That in of itself makes one stand out from the crowd.

    Nice job Albert….

  2. I try to learn as much as I can about the other person. Not just what they do, but who they really are. And that is what leads to the connections that last the longest, in my experience, not to mention those that convert into some kind of business relationship. You'd be amazed at how a compliment on a pink laptop cover or cute heels can turn into something else!

  3. Even though I am a Social Media educator I notice more and more that I have to be a business coach. I often need to start out telling people about order qualifiers and order winners – you need to offer something uniquely different to make them decide to buy from you. In the age of Walmart and Groupon that something can rarely be the price. You have to be unique and your uniqueness has to resonate.

    Thanks for your thought provoking post – I added it to my collection of this week's favourite blog posts: http://secure.list.ly/2wu

  4. I would say 'ask questions'. Everyone likes to feel important and special. It is also important to not turn social media into an arms race. At the end of the day we all go home (or stay home if you are in a home office like me :) ) and want the same thing. Besides making people feel good, being funny never hurt!

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