When people meet you at networking events or engage with you online, are you memorable?
In my experience of networking with others online and doing social media, the people I remember the most are those who are memorable – whether it’s a Skype conversation I had with them or something that they did to make my customer experience feel extra special. One such example is fellow SteamFeed writer Robert Caruso. Despite having never met him in person (we will this February!), I look to him for social media advice and refer friends because he created a memorable customer experience for me when we met over Twitter two years ago.
In a world where you and others can be exposed to hundreds of people at a time, knowing that someone went to college here and has 5 years of experience doing something gets downright boring after awhile. Opening with the line that you work for so-and-so and are looking to change careers into another industry is the safe move, but what you’re really doing is boring the other person.
I believe in memorable networking experiences and social media marketing plans. This is why I put an event together such as The Silicon Valley Story, because I realized that while meeting at noisy bars and crowded conference rooms might be what we are used to, underneath we are all seeking so much more: we want to be memorable, and we want to have the memorable experience. Cross applied to social media, the similar rule applies – while posting the same question with a different variation or a photo at the same time of the day might get you the likes you covet, the attention of your span will slow over time. If you aren’t reaching out personally to your audience, making individuals feel special, or showing your audience something out of the ordinary, they too will eventually leave and be unlikely to return.
What are you doing to create a memorable experience? How are you standing out? You only have one chance to make a first impression, so make it count!