When Looking Ahead to 2013, Don’t Forget Where You’ve Been.

As we approach the end of 2012 and look towards a New Year in 2013, let’s not forget all of what we have accomplished in the past year. Often times here on Steamfeed I talk about social and digital being long-term investments, and that Social Media is not necessarily a quick fix. But that doesn’t mean the work and effort you have already put forth shouldn’t be recognized or appreciated.

photo credit: kdonovan_gaddy via photopin cc
When talking about the benefits of creating content I point out that digital content on your website, blog and your social networks have created a digital archive of your activity. When you post something, check-in, share a picture… you are actually documenting your activity. Yes, by tagging and linking content the right way we increase our search ability on the web down the road but at the same time it’s also fun to take a stroll down memory lane and revisit where you’ve been. Listen, we share so much with everyone else don’t you think we should spend so time reflecting on what we have accomplished?

What are some fun ways to review the past year?

Facebook – This really was the idea behind Timeline, an easy and fun way to see what you have been up to, who you hangout with and what people are saying on your wall. Facebook has taken Timeline one step further… have you had the chance to see your personal “Year in Review”? It’s easy, Facebook does all the work for you.

Also, Facebook’s most recent Timeline update allows for you to search all of your connected networks and app activity on your timeline. Just click on the “About” button on your timeline (look for it at the bottom of your timeline picture) and scroll down.

Foursquare – Which are the top places you checked in to? Where do you hold down a Mayorship? Have you been to a location more than your friends? Any consecutive visits to a certain type of place, like say a coffee shop?

Twitter – Start out by reviewing your favorite tweets, it’s a nice way to reflect back on important post from your Tweeps.

Google+ – Take a look back at what you +1’d. Do you see a pattern in what you like on G+?

Youtube – Which videos did you “Like”? How long did it take you to view “Gangnam Style”? Come on, you know you did.

Instagram – Sort through the past year divided by month. Or using the “Photo Map” you can see where your pictures were taken this past year.

Blog Archive – Which blog post received the most traffic or comments? Which ones were shared the most? Use this info when building your blog calendar for next year, paying attention to which posts your readers like best and which ones they share most often.

We move fast these days and we share a lot. One day runs into the next and all of a sudden, bam it’s a new year. Before that ball drops and we are thrown back into the fire of planning, writing and sharing take a few moments to reflect on 2012. It has been a busy year in Social Media, after you review your year (after you leave the social media vortex) take a look at this Infographic from The SEO Company on the State of Social Media 2012. It’s a fun way to look back at Social Media milestones that occurred in 2012.

What are some apps that you use to review activity from the past year?  What was your favorite Social Media event in 2012? Any bold predictions for 2013? Please leave a comment below!

David Schwartz
David is a Brand Strategist focused on building relevant brands, while creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital and mobile media, along with the social web he helps companies understand the power of controlling their content. David started his career working for MTV in New York, he then proceeded to Atlanta to work with the likes of Coca-Cola, Chick-fil-A and the Home Depot. From his time working with companies of all sizes he has learned that a strong brand is the key to long term success by turning customers into brand advocates. Now living in Nashville with his wife and two children, David works with companies of all sizes teaching and consulting on best practices for building a brand in the digital age.
David Schwartz
David Schwartz

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