When Looking Ahead to 2013, Don’t Forget Where You’ve Been.

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As we approach the end of 2012 and look towards a New Year in 2013, let’s not forget all of what we have accomplished in the past year. Often times here on Steamfeed I talk about social and digital being long-term investments, and that Social Media is not necessarily a quick fix. But that doesn’t mean the work and effort you have already put forth shouldn’t be recognized or appreciated.

photo credit: kdonovan_gaddy via photopin cc

When talking about the benefits of creating content I point out that digital content on your website, blog and your social networks have created a digital archive of your activity. When you post something, check-in, share a picture… you are actually documenting your activity. Yes, by tagging and linking content the right way we increase our search ability on the web down the road but at the same time it’s also fun to take a stroll down memory lane and revisit where you’ve been. Listen, we share so much with everyone else don’t you think we should spend so time reflecting on what we have accomplished?

What are some fun ways to review the past year?

Facebook – This really was the idea behind Timeline, an easy and fun way to see what you have been up to, who you hangout with and what people are saying on your wall. Facebook has taken Timeline one step further… have you had the chance to see your personal “Year in Review”? It’s easy, Facebook does all the work for you.

Also, Facebook’s most recent Timeline update allows for you to search all of your connected networks and app activity on your timeline. Just click on the “About” button on your timeline (look for it at the bottom of your timeline picture) and scroll down.

Foursquare – Which are the top places you checked in to? Where do you hold down a Mayorship? Have you been to a location more than your friends? Any consecutive visits to a certain type of place, like say a coffee shop?

Twitter – Start out by reviewing your favorite tweets, it’s a nice way to reflect back on important post from your Tweeps.

Google+ – Take a look back at what you +1′d. Do you see a pattern in what you like on G+?

Youtube – Which videos did you “Like”? How long did it take you to view “Gangnam Style”? Come on, you know you did.

Instagram – Sort through the past year divided by month. Or using the “Photo Map” you can see where your pictures were taken this past year.

Blog Archive – Which blog post received the most traffic or comments? Which ones were shared the most? Use this info when building your blog calendar for next year, paying attention to which posts your readers like best and which ones they share most often.

We move fast these days and we share a lot. One day runs into the next and all of a sudden, bam it’s a new year. Before that ball drops and we are thrown back into the fire of planning, writing and sharing take a few moments to reflect on 2012. It has been a busy year in Social Media, after you review your year (after you leave the social media vortex) take a look at this Infographic from The SEO Company on the State of Social Media 2012. It’s a fun way to look back at Social Media milestones that occurred in 2012.

What are some apps that you use to review activity from the past year?  What was your favorite Social Media event in 2012? Any bold predictions for 2013? Please leave a comment below!

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David Schwartz
David is a Brand Strategist focused on building relevant brands, while creating valuable consumer relationships to promote engagement. By utilizing the popularity of digital and mobile media, along with the social web he helps companies understand the power of controlling their content. David started his career working for MTV in New York, he then proceeded to Atlanta to work with the likes of Coca-Cola, Chick-fil-A and the Home Depot. From his time working with companies of all sizes he has learned that a strong brand is the key to long term success by turning customers into brand advocates. Now living in Nashville with his wife and two children, David works with companies of all sizes teaching and consulting on best practices for building a brand in the digital age.
David Schwartz


Helping Brands transition to a digital world by building a foundation w/Social Media & Blogging. Your Brand isn't going anywhere, neither is the web. @1ad_dad
Marketers' Biggest Obstacles to Effective Personalization http://t.co/Yp5RYaU5r3 - 18 hours ago
David Schwartz
David Schwartz
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  1. James Oliver, Jr. says:

    Great idea, David.

    Oh, and I finally watched Gangnam Style on YouTube this week for the first time. It's hard to see what all the fuss is about.

    Happy holidays!

  2. Great post, David! It's always good to take a break and reflect when entering a new year or season. This year I was new to Twitter – now I absolutely love the community. That's my personal favorite social media event. For next year I predict a decline in Facebook marketing. Controversial perhaps: I've written more about it and other predictions for 2013 on my blog: http://communicateskills.com/2012/12/27/social-me

  3. davidbranded says:

    Hey Anna, thanks for sharing your post with your predictions. It's always fun to see how they pan out over the course of the year. I think I would agree with you on a decline in Facebook marketing. The more educated people become on social media, the more they discover new options that better suite their needs. Just like you did with Twitter. I guess the one constant in social media is change.

  4. Great ideas David! Thank you for sharing.

  5. Ross Simmonds says:

    Great thoughts here David – I've been reflecting a lot over the last few days. Looking through some of those blog posts from early January. A few of those tweets from February and a handful of Linkedin updates from March. It's interesting to look back at where we've been but even more exciting to think about where we're going.

    • davidbranded says:

      Absolutely Ross. It's hard to plan for the futue without looking back at where we've been. Thanks for commenting.

  6. Fun post David, I always take the months of Nov and Dec to reflect, reset goals, and make necessary changes.But it is also fun to look back at what was…

  7. davidbranded says:

    Thanks Gerry. Looking back is fun, it's also nice when we use what we have learned to move forward in the coming months.

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