Why I Killed 61% of My LinkedIn Friends

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LinkedIn-InMap-300x241Recognizing I had 2,474 LinkedIn connections three months ago, I posted a question on this blog:

Should my network be tight enough that they can recommend me without asking who I am and what I do? If we’re only connected because of a shared interest or geography, is that enough of a reason to sever the weak link?

Phil Gerbyshak appreciated my thoughts and wrote his own blog post in response evaluating 5 reasons to sever that link, including his belief that if you’ve never interacted with someone since that initial LinkedIn connection request (or if you don’t remember when your last interaction occurred), remove the person.

On the nature of LinkedIn invitations, Ed Alexander sums it nicely:

Do you want to be seen as trustworthy, honest and accurate in your communications?

If you don’t use LinkedIn to discriminate between strangers and trusted relationships then, by all means, link away. Just don’t expect me to reciprocate until after we have established a mutual, credible dialogue.

You need to grasp that LinkedIn is an ecosystem. If you connect with me and we never (or rarely) interact, then why are we connected? That’s like having my phone number in your rolodex but you never call. Why am I there?

Arik Hanson suggests that weak links damage your LinkedIn reputation. Recommendations and endorsements are fallacies unless they are from people who have direct experience in working with you.

This is the elephant in the room no one really wants to talk about, it seems. How many recommendations are based on the assumption: You scratch my back, I’ll scratch yours?

I’m tired of assumptions. I’m tired of connecting to people because we once met at an event and we think we have something in common. Yeah, our commonality is we’re connected and then nothing happens.

The number of my connections decreased 61% from 2,474 in May 2013 to 961 today. I removed everyone who I don’t remember meeting, communicating, or otherwise knowing anything about beyond what’s in their profile.

Dan Schawbel believes you should accept LinkedIn requests from everyone.

I used to believe that — three years ago! That’s when I thought the only way social media could connect us is if we connected to each other. How wrong I was. Connecting to each other without evaluating the other person — and keeping in touch with the other person on a frequent basis — sets both of us up for failure.

If you want to connect with strangers or those you don’t know well, use the follow feature on Facebook or the list feature on Twitter. Forget about LinkedIn for those weak or nonexistent links.

These are my thoughts.

What are yours?

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This article “Why I Killed 61% of My LinkedIn Friends” first appeared on AriHerzog.com

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Ari Herzog
Ari Herzog is a digital PR strategist living in northeast Massachusetts. He is the founder of Social Media Breakfast North Shore. He's been featured in many publications including TechRepublic, Poynter, CBS Moneywatch, and Bank of America'a blog.
Ari Herzog

@ariherzog

Seeking full-time opportunity in tech policy, with 14+ years in government, technology, and media
Be thankful you can tweet whenever you want. Some people can’t afford the technology you use every day, so make every tweet count, ok? - 14 hours ago
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