If you are reading this, the world didn’t end. Since it didn’t end, what better way to celebrate than to talk about Reddit. You’re probably sitting here thinking “I’m on SteamFeed right now reading about awesome social media ideas, and this guy just brought up Reddit!?! SRSLY?”
You’re right. I’m sure a lot of you have heard about Reddit, and the few that have actually visited Reddit probably just hit that back arrow and ran. I get it. I did it too. The interface looks like it was created in some kids basement in the late 90’s, and the comment flow is almost like an AOL chatroom gone wrong. So why am I addicted to Reddit? Why are my clients seeing great results due to my new found addiction? Well, in a word I would say; Content. But honestly there is a lot more to it than that.
How it all started
A SaaS start-up that I was consulting for a while ago were the ones who originally turned me on to the site. We were running some Facebook ads, a bit of SEM, a little guerrilla stuff on Twitter, but it wasn’t personal enough. They needed to show the right people what their software did, and how it made their lives easier. They needed honest feedback from their prospects. They made the wise decision to shift gears and make their content work on Reddit. They created simple step by step tutorials of what they do and why someone would want to use their site, and used real world examples. The feedback was astounding. The traffic poured in, and new sign ups for their beta were overwhelming. Simply bringing a great idea in front of a targeted, passionate, active community worked wonders.
The beauty of Reddit is the community. Yes there are trolls, lots and lots of trolls. Did I mention pictures of cats? Yeah, there’s a lot of them too. Underneath the layers of nonsense is a fanatical friendly community. Search by topic, find a subreddit (a topic based group) that is passionate and interested in the field of business that you operate in, and read what they are saying. Listen to new ideas, and take part in conversations where people don’t suck up to each other. You can get truly honest feedback because unlike the major social networks, users are for the most part are completely anonymous. Since they are anonymous they have nothing to fear, no personal brand to put on the line, no ulterior motives. They are your target market, and your peers but since most where a mask of anonymity they engage more than any other platform I have seen. Jump in, post a question, a thought, or a link and hear what your target market honestly thinks. This information is priceless.
As a Marketer, I am consumed with content. Some is good, but most of it sucks. What I hate more than anything, is old outdated information that is trying to be passed off as new ideas. It happens a lot in this field, people regurgitate what once was a good fresh idea, until it turns to crap. You know what I’m talking about. So imagine if you had a huge army of people that crawl the interwebs 24/7 and then vote on what content matters, and what content sucks, which ideas work and which won’t. Yeah, that’s Reddit.
Disclaimer: Being the new kid on the Reddit block sucks, you’re going to get downvoted a lot, more than likely you will be mocked on occasion, and please, for the love of everything holy, don’t make stupid grammatical errors. I recommend lurking for a while, figure out the way it works before jumping face first.
Have you ever used Reddit before?