Why I love Reddit

 If you are reading this, the world didn’t end. Since it didn’t end, what better way to celebrate than to talk about Reddit. You’re probably sitting here thinking “I’m on SteamFeed right now reading about awesome social media ideas, and this guy just brought up Reddit!?! SRSLY?”

Photo: Reddit.com

You’re right. I’m sure a lot of you have heard about Reddit, and the few that have actually visited Reddit probably just hit that back arrow and ran. I get it. I did it too. The interface looks like it was created in some kids basement in the late 90’s, and the comment flow is almost like an AOL chatroom gone wrong. So why am I addicted to Reddit? Why are my clients seeing great results due to my new found addiction? Well, in a word I would say; Content. But honestly there is a lot more to it than that.

How it all started

 A SaaS start-up that I was consulting for a while ago were the ones who originally turned me on to the site. We were running some Facebook ads, a bit of SEM, a little guerrilla stuff on Twitter, but it wasn’t personal enough. They needed to show the right people what their software did, and how it made their lives easier. They needed honest feedback from their prospects. They made the wise decision to shift gears and make their content work on Reddit. They created simple step by step tutorials of what they do and why someone would want to use their site, and used real world examples. The feedback was astounding. The traffic poured in, and new sign ups for their beta were overwhelming. Simply bringing a great idea in front of a targeted, passionate, active community worked wonders.


The beauty of Reddit is the community. Yes there are trolls, lots and lots of trolls. Did I mention pictures of cats? Yeah, there’s a lot of them too. Underneath the layers of nonsense is a fanatical friendly community. Search by topic, find a subreddit (a topic based group) that is passionate and interested in the field of business that you operate in, and read what they are saying. Listen to new ideas, and take part in conversations where people don’t suck up to each other. You can get truly honest feedback because unlike the major social networks, users are for the most part are completely anonymous. Since they are anonymous they have nothing to fear, no personal brand to put on the line, no ulterior motives. They are your target market, and your peers but since most where a mask of anonymity they engage more than any other platform I have seen. Jump in, post a question, a thought, or a link and hear what your target market honestly thinks. This information is priceless.


As a Marketer, I am consumed with content. Some is good, but most of it sucks. What I hate more than anything, is old outdated information that is trying to be passed off as new ideas. It happens a lot in this field, people regurgitate what once was a good fresh idea, until it turns to crap. You know what I’m talking about. So imagine if you had a huge army of people that crawl the interwebs 24/7 and then vote on what content matters, and what content sucks, which ideas work and which won’t. Yeah, that’s Reddit.

Disclaimer: Being the new kid on the Reddit block sucks, you’re going to get downvoted a lot, more than likely you will be mocked on occasion, and please, for the love of everything holy, don’t make stupid grammatical errors. I recommend lurking for a while, figure out the way it works before jumping face first.

Have you ever used Reddit before?

Rich Cottle
Rich Cottle is a Husband, Father, Director of Sales & Marketing for Bundle Post, Passionate about Social Media, Proponent of Guerrilla Marketing, Avid Outdoorsman and Ham Radio Operator.
Rich Cottle
Rich Cottle

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  1. says

    Reddit often takes many strikes of the bat to get a good response. I also see that the biggest hits are cool things that have happened to people and funny stories or images, videos etc. Yes, I have had more than a few successful posts where I have had a cart load of visits but like Stumble-upon and others like this, it is often a one-time hit and the users rarely sign up and stay. Well, that has been my experience on Reddit for 3 years.

  2. says

    Yes, it definitely takes the right kind of content to do well Reddit. I have seen many try and fail, and others nail it right out of the gate. Lately, I'm using it more for content curation than anything. Love it.

  3. says

    Reddit is a great place for marketing IF they don't decide to chew your heart first. Reddit is not forgiving, and most of their users hate any type of marketing or advertising with a passion, in fact they're the first advocates of ad-blocking plugins for browsers.

  4. says

    Absolutely. Reddit is blunt, to the point, and unforgiving. If you realize it's not facebook, these people aren't your friends (yet) and you welcome honest feedback than you will probably learn useful information for your business that you wouldn't have been able to get elsewhere. If you do get jumped on, don't fight it. Embrace it. It sucks but thick skin can be priceless.

  5. says

    Awesome disclaimer. Sounds like you need to bring your A-game as far as content goes when posting on Reddit. That could be considered a good thing though because it will challenge you to create better (higher quality) content.

    Imaging screening your content through Reddit, receiving that raw feedback, and then posting the cream that rises to your other social media channels. Chances are if it passed the Gauntlet that is Reddit, it will be equally if not more popular someplace else.

    Do you think the quality of tutorial videos from the start-up you helped had anything to do with their success Rich? Was their success immediate? Thanks for using a real life example!

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