As an online marketer developing advertising campaigns, there are many factors that go into creating a successful business online. Everything from finding the perfect niche for your site, building a foundation that grows with time and also knowing how to correctly setup your site from day one. In fact, one of the first things you will need to setup in this process is your web hosting. However, jumping to the cheapest hosting offer is not necessarily a wise decision, especially for online marketers.
With an online-based business, your site needs to be up and running at all times. We aren’t talking about 99% of the time — we are talking 99.9999% of the time! Every second your site is offline, is potentially a lost of thousands of dollars and visitors.
To help with the process of choosing a reliable web hosting company, there are many different hosting review sites out there to choose from. If you were to Google “web hosting reviews“, you would see a wide range of sites to choose from, especially within the paid advertising locations on the site.
Should you click over to any of these sites, you would then find that they have thousands of reviews for some of the top hosting companies on the internet today. With so many hosting companies to choose from, you should be able to get a good idea are the most reliable and have the best hosting services, simply based off reading reviews on these sites.
You can see an example of such a site in the screenshot below. You can see on the BigCheaphosting.com site how they break down their list of “Top 10 Cheap Web Hosting 2016” recommendations, while providing a quick synopsis of each hosting, while also covering their price, features and full-length reviews.
Now let’s dive into the discussion on why a good web hosting is crucial when running an online marketing based business.
Reliable Uptime and Fast Performance
If online marketers’ websites speed is very slow, potential customers will speed a very long time to open those pages. Or even worse, their websites go down, and customers cannot view the websites. The most direct result is that customers leave and online marketers lose revenue. So, uptime and performance is quite important for doing online marketing and retaining customers.
A good web hosting solution is taken by every precaution and can ensure maximum uptime. While no web hosting can guarantee 100% uptime, a good web hosting should offer 99.9% uptime at least.
If you want to measure the current speed of how fast your site loads, you can do so for free with the http://tools.pingdom.com/fpt/ tool.
Positive Effect on SEO Ranking
Online marketers’ goal with online marketing campaign is to get high ranking position in search engine results so customers can find them easily. If their websites are down repeatedly when search engines are trying to capture, then the ranking results will be badly influenced. In part, good SEO ranking is depends on hosting uptime and performance as well.
On the other hand, a good web hosting ensures better SEO effect, since hosting providers optimize their hosting solutions by integrating many SEO-friendly modules and features.
Better Security Measures
Online marketing campaign is usually linked with money and private information of customers, so, a high degree of security is necessary. Fortunately, a good web hosting is usually backed up by better security measures including well equipped and secured datacenters, servers, DDoS protection, 24/7 monitoring and other intrusion detections.
Moreover, reliable hosting providers will also backup customers’ data to a remote server and make it easy and convenient to restore in case their websites are hacked.
Keep Online Marketers’ Needs in Mind
Compared to personal bloggers who take hosting price as the first consideration, online marketers think very highly of the hosting price value so they will consider both hosting features and prices. In addition to plenty of hosting space and resources, online marketers will expect great features like free domain name, SSD drive, CDN integration and etc. Normally, a good web hosting with those advanced advantages will charge at reasonable and affordable prices.
Choosing a domain name and hosting are one of the many important components when planning to start a successful site. The important thing to remember is that your hosting company is something you are going to be stuck with for a while, so make sure they offer everything you want and need — no matter whether you are a blogger, brand or online marketer.
The infographic below from SteamFeed’s “Which web hosting should I choose?” article is a great reference when trying to choose the best solution for your needs.
Friendly Money Back Guarantee
A good web hosting solution should be covered by at least a month or even longer trial period, also known as money back period. It shows that the hosting provider is confident in the hosting quality they have to ensure. If not a trial period, then definitely a money back guarantee.
A 30 Day Money Back is the industry standard, while some other providers are more reliable and they allow money back within 45 days, 60 days or even 90 days. For example, Inmotion Hosting (check out its review) guarantee 90 days full money back plus 100% customer satisfaction rate. A good web hosting with friendly money back guarantee can maintain high satisfaction rate and keep online marketers’ money safe.
When using review sites to help with the hosting process, you should see that nearly all of them offer a 30-90 day money back type of customer protection.
Ability and Room to Scale
With the development of the online marketing campaigns, online marketers’ websites would tend to generate more traffic and the current hosting solution just cannot address their growing needs. So, the ability and room to scale will be important increasingly.
Most of them start with basic shared hosting solutions. Good web hosting providers will be able to scale and upgrade to accommodate their customers’ traffic growth, and customers can choose from advanced hosting packages, VPS hosting and premium dedicated server platforms. Some web hosts provides cloud-based hosting solutions coming with high availability and also designed for the development of online marketers and businesses especially.
Better Customer Support and Communication
The truth is that most online marketers are good at planning and marketing, but usually lack in the area of hosting knowledge and technical skills. In order to ensure their websites run properly, online marketers need responsive and effective backup support. A good web hosting usually comes with quality customer support and communication. Support technicians and engineers are available 24/7, and they will help online marketers solve any hosting and technical issue rapidly and effectively.
When looking for your next web hosting solution and provider, be sure to consider all of the key points mentioned above. Choosing a host that lacks in just one of these areas can provide headaches and disasters down the road to come.