Just a decade ago, blogs were the new medium on the block. In my generation, they were used to vent about the day, stalk a school crush and share content. While generations after have continued this trend, blogs have also become an important aspect in careers: a blog is a crucial tool in the job hunt.
I speak to many recent graduates in this tough job market. New graduates have the toughest time being able to find work, and it’s perfectly understandable: fresh talent, while cheap, is also a risk that some are unwilling to take. As a new graduate, it’s important to be able to explain to companies why you are a risk worth taking. Nowhere better is this than blogs!
Are you still on the fence as to why you should start a blog for your career? Consider the following reasons:
- Blogs makes you look professional: We’re not talking about your angst but rather your career interests. When you link your blog to your LinkedIn account or other professional profiles, you make it known that you are passionate about your topic, and are inviting potential recruiters and future co-workers to read into your ideas.
- Blogs makes you look passionate: Blogs are great tools to show your observational side. So much of the professional world requires that individuals are able to analyze, observe and draw conclusions. Can you do that? If you can, a blog is a great idea.
- Blogs builds your personal brand: I’ve blogged many times here about personal branding, and a blog is a perfect starting point for just that. Blogs serve as an excellent arena for stakeholders like recruiters, or your boss, to examine when they want to remember who you are, or to justify a new hire.
- Blogs builds your network (or “tribe”): Networking, as I have explained on this blog many times, is an important activity to partake in. Many bloggers out there are members of “tribes” where they help share each other’s content. In that process, you might just find that person who helps you out.
If you’re ready, it’s very simple to get started! Whether you’re using Tumblr (like me) or another software like WordPress or Joomla, each can have the power to help you get where you want to go.
Do you have a personal blog? Have you thought about starting a new blog? What has stopped you from doing it so far? Please leave a comment below!