If you spend any amount of time on the internet, you know what a meme is. These funny pictures often grab our attention and make us laugh. Memes can also be a powerful tool for your marketing. Even Virgin Airlines recently started using Success Kid on their billboard ads. Memes are especially great when added to your social media marketing portfolio. So what is a meme?
Technically, the true definition of a meme is: “An element of a culture or behavior that may be passed from one individual to another by non-genetic means, esp. imitation.” That’s a good definition and all, but a little wordy. I prefer to keep it simple “Memes are a visible unit of relatable culture.”
Why use memes?
- Memes are easy to share. Bring your business and ideas in front of a lot of people right away. People love sharing content that makes them laugh, or says something they wish they could say in person.
- Memes are a great way of humanizing your brand. Go ahead and show your brand’s sense of humor and ingenuity. Be professional, but don’t be afraid to push the envelope a little.
- Memes cut through the crap. There is a lot of clutter of your potential customers feeds. Get noticed quickly by using memes. They take almost no time to consume, can brighten up an otherwise drab timeline.
Words of advice
Each meme has a specific format that it follows. When decided to create a meme for your business, pay attention to the context and wording that others have used with that meme previously. Memes are great at making people feel included, this is because they get familiar with each memes format. Don’t try to reinvent the wheel, or god forbid create a brand new meme image from scratch.
KnowYourMeme is a great resource for finding out the origins and correct format/use for each meme.
MemeGenerator is a super easy tool for fast meme creation.
Do you use Memes in your Marketing? Please leave a comment below!