Take a look at your marketing team. Is PR on it?
If yes, read no further. If no, there’s work to be done.
A public relations professional is the single most valuable team member a marketing department needs.
Why PR Is Valuable
Let’s look at some of the ways PR is valuable to marketing:
- Strategy. Being strategic is one of the inherent values PR brings to the table. It’s based on long-term engagement with business leaders and years of thinking differently. To be strategic, PR focuses on every aspect that affects business with an inquisitive point of view and attention on goals and audience engagement.
- Media Relations. Media relations is born in public relations. it is publicity and earned media. It is also a professional competency. Media relations professionals learn how to find the news. They look inside a company; they look at business leaders; and, they look at customers to find case studies that make the company successful. Having knowledge of traditional media and what journalists look for in a story is the way media relations people are successful.
- Social Media/Content Marketing. Social media expertise and content marketing are also part of the public-relations spectrum.
- PR professionals can be specialists in a certain vertical market or a generalist like me, born in the Chicago agency world.
- The PR people I know usually have a thirst for knowledge that is unquenchable. We want to know a lot about a little and we keep reinventing ourselves to conform to an ever-changing world.
- Problem-solving should be up at top of a PR professional’s core competency.
- Being creative doesn’t mean developing an advertisement. It means thinking differently beyond the traditional about how to solve a problem and how to execute a campaign.
Wouldn’t you agree that PR people bring value to a marketing department?
Now that PR is more hybrid than ever, you’ll want to find someone with these competencies and a few more to blend with your marketing team.