Writing A Business Book Is Good PR

writing a business book is good pr
photo credit: JoelMontes via photopin cc

Doesn’t it feel like everyone is writing some sort of a book? You may feel annoyed by the echo chamber of book topics, left out because you haven’t gotten to the place where a book feels right, or energized to follow suit with a topic you’re jazzed about.

This range of emotion can be off-putting and hinder your business development efforts. But, let’s face it…writing a business book is good PR.

Whether you’re in business for yourself, an executive of a company, an academic, or an expert in a vertical market, you have experiences to share. If you’re a blogger, even better!

Bloggers with a few years under their belt have content to share. After all, writing ~400 words three times weekly for a few years should mean a book topic is floating to the surface. (Hint: Comb your archives to see which topic resonates more than others and then consider whether that topic is worthy for a how-to book.)

What usually gets in the way of publishing a book on any medium is confidence. Here’s a word of counsel…ignore the naysayers that bloggers who write books are not authors. Instead, think of what’s good for your business.

How do you market your products and services?  Would it be advantageous to have a book, how-to manual, e-book for free on the website, or e-book for sale online to market your business? Did you nod in agreement? Indeed.

One more time…writing a business book is good public relations for your company!  Here’s how:

  • You can promote the title via an optimized online news release that drives SEO juice to your website as well as sales.
  • You can promote the news you’re a new author on all the social media channels.
  • You’re likely to find your invitations to guest post or to speak at tradeshows increase.
  • You can promote the book on your blog as content for a series about what’s in the book.
  • You can share ordering information as a call to action in the sidebar which takes you to a landing page and newsletter sign up in your marketing funnel. That’s digital marketing.

Benefits of  Writing a Business Book

The benefits of writing a business book are many:

  • You power up your brand. I know this to be true; I’m a blogger who has written a book, and the initial reaction is “Wow, you’re a published author!”
  • You infuse new energy into content marketing.
  • You begin to think like an author and search for topics suitable for book content.
  • You join a select few who either self-publish or get published the traditional way who take the time to experience authorship.
  • Your influence measurably improves with regard from within your community and beyond.
  • It’s a springboard to integrated marketing and public relations opportunities.

The actual experience of the experience is most worthwhile. When you finally understand how to get a book to market utilizing the treasures of self-publishing, that experience is golden. For the earliest pioneers in the self-publishing realm, the technology should only become easier. Do yourself a favor…power up your creativity and craft a new title to launch online; it does wonders to infuse your soul, too!

Jayme Soulati
Jayme Soulati is a public relations marketer and message mapping master. She blends content marketing, digital marketing and social media with core PR. She is president of Soulati Media, Inc. and an award- blogger writing at http://Soulati.com. She is author of "Message Mapping: Why You Need It and How To Do It" available free on her website. Trained in Chicago's PR firms, Jayme is a media relations veteran and a past president of the Publicity Club of Chicago. She plays competitive tennis player and wants to connect with you on any social media channel!
Jayme Soulati


  1. says

    Hi, Jayme – this is an excellent post… One of these days, I just might have to jump in and write one :o

    I've never considered myself a writer and that's a tough mindset to get past. Words just don't flow out of me… I have to dig to get a mediocre message out of me and on to paper :o

    We'll have to see on this one, but your article was certainly inspiring : )

    Cheers to you, miss!

    • says

      Good Morning, my dear Friend! When I read your comments on blogs, that's where your inspiration should start.

      You're a true romantic with natural coaching abilities that make such an impact. I'm not being mushy here; I'm speaking truth. I always feel that way when you're sharing with anyone, really.

      Your business experiences all stem from your spirit. If business people were to put more heart into their business as you do, we'd have different businesses that care.

  2. says

    Ditto on the inspiring post, thank you!

    Take a stroll through LinkedIn profiles or other on-line bios — you'll probably notice that people list themselves as "author, speaker, consultant, magician, coach, whatever . . . " BUT "author" usually appears first.

    Eventually this prestige will become diluted when EVERYBODY has a few books on the Kindle. But until then, your advice is terrific: go write a book!

  3. says

    I'm working on book two, Anita. The first one was just really a test and a perfect way to collect archived writings from the blog along a common theme that made perfect sense. I know others have this same opportunity as bloggers; folks in business with authoritative fields/verticals can certainly find something to say! But, I'm all for trying what's new; it keeps me jazzed up.

    Thanks for your comment and so sorry for my tardy one!
    My recent post Old PR Plus New PR Equals Hybrid PR

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