Ok kids, time to lose the egg and the faceless profiles. The first word in social media is SOCIAL. How about we get a little personal here and start humanizing the digital experience? No matter the reason you engage in social media activity, either for personal or professional reasons you did so to meet new people, learn, share, network and build relationships.
Would you walk up to a prospect in person with your face covered up? What about wearing a logo mask over your head? That would be a bit awkward, don’t you think?
Technology is great, social media rocks. Mobile is cool and people are still people. While technology has changed the vehicles we use the game is still the same, people want to do business with other people. Just because we use technology to help us run more efficiently, it doesn’t mean we should become completely impersonal.
It is well documented on this site the value of social media, from marketing to promotions, networking and referral traffic the list goes on and on. Social media does a lot. The more you put into it, the more you get out of it. After all, this experience is all about YOU. So go ahead and share a little about yourself.
Whether you are using social networks as an individual or as a brand, make it human. Humanize yourself and your brand by including a picture and a name. Make it clear with whom your audience is engaging with.
How do we go about doing this you ask? You can start by answering these questions about you and/or your brand?
1. Start with yourself.
- Who are you?
- What do you do?
- What are your interests?
- What makes you special, unique or different?
- What is your role and relationship to your business?
2. Now for your business.
- What business are you in?
- How can you help?
- Where do you operate?
- Where can I find out more info? i.e. Include companies URL
- Who are we engaging with (answer posts)?
Why is it important to attach a face to social media?
- Social Media is a great platform for networking but your goal should be to migrate the conversation and relationship into the “Real World”. In Real Life (IRL), we have names and faces that go along with our knowledge and personalities. Wouldn’t you rather have a conversation with a person’s name instead of a brand name or a logo?
- People want to follow and engage with real people. By not including a picture, you will affect the number of people who follow or connect with you. No one wants to follow an egg on twitter. Nor do they want to network or connect with a faceless profile on LinkedIn.
- Social is all about sharing and building relationships. When it comes to Social Media, you have to give in-order to receive. The easiest way to give is to share, start by sharing something about yourself. Like a picture, where you live, what you like or what interests you. The easiest part of social media should be sharing information about you. There is no right or wrong answer, no trick question. Just be personal and be yourself, you know… be social.
How do you feel about profiles that don’t include a picture? Do you think spam or being are missing the point? Please leave a comment below!